Strategic management: concepts and cases/ Fred R. David.
Material type: TextPublication details: New Delhi: PHI Learning, 2010Edition: 12 edDescription: xxxi, 326 p. ill. 29 cmISBN: 9788120335660Subject(s): Strategic planning | Business planningDDC classification: 658.4012Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University General Book Section | 658.4012 DAV/S (Browse shelf(Opens below)) | Checked out | 13/10/2025 | P18756 |
Part 1: Overview of strategic management --
The nature of strategic management --
Cohesion case: Walt Disney Company, Inc --
2008 --
Part 2: Strategy formulation --
The business vision and mission --
The external assessment --
The internal assessment --
Strategies in action --
Strategy analysis and choice --
Part 3: Strategy implementation --
Implementing strategies: management and operations issues --
Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues --
Part 4: Strategy evaluation --
Strategy review, evaluation, and control --
Part 5: Strategic management case analysis --
How to prepare and present a case analysis.
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