Positioning: the battle for your mind/ Al Ries and Jack Trout
Material type: TextPublication details: New York: McGraw-Hill, 2001Description: x, 213p. ill. 23 cmISBN: 9780071373586Subject(s): Market Positioning | Positioning (Advertising)DDC classification: 650Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books | Central Library, Sikkim University General Book Section | 650 RIE/M (Browse shelf(Opens below)) | Available | P18254 |
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650 MUR/E Effective business communication/ | 650 NAB/C Compilation of central civil services revised pay Rules, 2008/ | 650 NAB/H How to maintain business & profession accounts/ | 650 RIE/M Positioning: the battle for your mind/ | 650 RIE/M Positioning : | 650 SIN/B Business communication/ | 650 SIN/B Business communication/ |
Chapter 1. What Positioning Is All About.
Chapter 2. The Assault on the Mind.
Chapter 3. Getting Into the Mind.
Chapter 4. Those Little Ladders in Your Head.
Chapter 5. You Can't Get There From Here.
Chapter 6. Positioning of a Leader.
Chapter 7. Positioning of a Follower.
Chapter 8. Repositioning the Competition.
Chapter 9. The Power of the Name.
Chapter 10. The No-Name Trap.
Chapter 11. The Free-Ride Trap.
Chapter 12. The Line-Extension Trap.
Chapter 13. When Line Extension Can Work.
Chapter 14. Positioning a Company: Xerox.
Chapter 15. Positioning a Country: Belgium.
Chapter 16. Positioning an Island: Jamaica.
Chapter 17. Positioning a Product: Milk Duds.
Chapter 18. Positioning a Service: Mailgram.
Chapter 19. Positioning a Long Island Bank.
Chapter 20. Positioning a New Jersey Bank.
Chapter 21. Positioning a Ski Resort: Stowe.
Chapter 22. Positioning the Catholic Church.
Chapter 23. Positioning Yourself and Your Career.
Chapter 24. Positioning Your Business.
Chapter 25. Playing the Positioning Game.
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