Sustainable agricultural development/ Yashwant Singh Hartta.

1. A Conceptual Review on the Usefulness
of Financial Innovations 1
Anli Suresh
2. Surrogate Advertisement: Is it Ethical? 24
Sagyan Sagarika Mohanty
3. Strategic Human Resource Development Practices in
Information Technology Industries 36
/.M. Ami Kamaraj and /. Ami Suresh
4. CRM Practices in Private Sector Banks in India :
A Case Study 56
E. Sulaiman
5. A Business Strategy for Marketing the Products
and Services of T&CG/SHGs : An Analytical
Case Study on Baluchari Sarees of Bishnupur 87
Sarbani Mitra and KM. Agrawal
vi Management Strategies and Innovation
6. Consumer Perception Towards SMS Advertisements 108
N.
Anitfia and C. Selvaraj
7. CRM : A Tool for Sustaining Competition 120
B. Neeraja and Arti Chandani
8. A Study on Corporate Social Responsibility 132
M. Deepa
9. Demarcating the Financial Products :
A Strategy during Recession 139
C. Selvaraj and R. Priya
10. A Factor Analytic Investigation of Management
Attitudes Towards Internees' Performance :
A Study on Opinions Survey of Chief
Executive Officers (CEO)/Managers in Bangladesh 155
Md. Abu Taker and Balasundaram Nimalathasan
11. Entrepreneurship Development Potentiality in
Bangladesh : Lessons for Sri Lanka 168
Md.
Abu Taker, Arumugam Subramaniam
and Balasundaram Nimalathasan
12. Managing Business Intelligence in Internet
Worked Knowledge Enterprises 186
A. Suryanarayana
13. Emotional Intelligence among HR Professionals :
An Empirical Study " 197
M. Manokar and A. Suryanarayana .
14. Performance of Exchange Traded Funds in the
Indian Capital Market 214
Sira Swaraj
15. The Impact of Product Label's Colour
on Quality Perception 240
A. Ananda Kumar
Contents vli
16. Gender Bias in the Entrepreneurial Leadership
Style : Some Reflections on its Evidence and
Reasoning 261
A. Suryanarayana
17. HRD Interventions for an Inclusive and
Faster Growth in a Global Economy 271
A. Suryanarayana
18. Nev^ Product Launching : A Strategy during
Recession 283
K. Jawahar Rani and /. Srilekha
19. Information Needs of SMEs' Stakeholders on
Financial Reporting : Preliminary Views from
European Emerging Countries' Perspective 301
Jiri Strouhal and Adela Deaconu
20. Soft Computing Intelligent Decision Support
Systems Model for Health Management 310
Tarun Dhar Diwan, Shridhar Diwan, Nilmani Verma
and Bhoopendra Dhar
21. A Study on Time Management among Various
Tjrpes of Employees at Chennai City 319
P.T. Vijayshree and K.A.A. Atthiya Beevi
22. A Study on Business Process Analysis in
Controlling : (Sap Implementation) 325
M. Ganesan
23. Personal and Psychological Factor Analysis
of Investors in Mutual Funds 353
R. Priya and K. Shyamasundar
24. Women Entrepreneurship in -India :
Issues and Policies 365