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Today's public relations: an introduction/ by Robert L. Heath, W. Timothy Coombs.

By: Heath, Robert LMaterial type: Text

TextPublication details: Thousand Oaks, Calif. : SAGE Publications, c2006Description: xix, 539 p. : ill. ; 25 cmISBN: 1412926351 (pbk. : alk. paper)Subject(s): Public relationsDDC classification: 659.2

Contents:

Strategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	659.2 HEAT (Browse shelf(Opens below))	Available		P17096

Total holds: 0

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Includes bibliographical references and index.

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