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Media and communication research method: an tntroduction to qualitive and quantitative approachs/ Arthur Asa Berger

By: Berger, Arthur Asa Material type: Text

TextPublication details: New Delhi: SAGE, 2011Edition: 2nd edDescription: 339 pISBN: 9781452256573DDC classification: 302.23072

Contents:

I. GETTING STARTED 1. What is Research? 2. Library Searches II. METHODS OF TEXTUAL ANALYSIS 3. Semiotic Analysis 4. Rhetorical Analysis 5. Ideological Criticism 6. Psychoanalytic Criticism III. QUALITATIVE RESEARCH METHODS 7. Interviews 8. Historical Analysis 9. Ethnomethodologlcal Research 10. Participant Observation IV. QUANTITATIVE RESEARCH METHODS 11. Content Analysis 12. Surveys 13. Experiments 14. A Primer on Descriptive Statistics V. PUTTING IT ALL TOGETHER 15. Nineteen Common Thinking Errors to Avoid 16. Writing Research Reports

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	302.23072 BER/M (Browse shelf(Opens below))	Available		P17059

Total holds: 0

I. GETTING STARTED
1. What is Research?
2. Library Searches

II. METHODS OF TEXTUAL ANALYSIS
3. Semiotic Analysis
4. Rhetorical Analysis
5. Ideological Criticism
6. Psychoanalytic Criticism

III. QUALITATIVE RESEARCH METHODS
7. Interviews
8. Historical Analysis
9. Ethnomethodologlcal Research
10. Participant Observation

IV. QUANTITATIVE RESEARCH METHODS
11. Content Analysis
12. Surveys
13. Experiments
14. A Primer on Descriptive Statistics

V. PUTTING IT ALL TOGETHER
15. Nineteen Common Thinking Errors to Avoid
16. Writing Research Reports

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