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Using communication theory: An introduction to planned communication/ Sven Windahl and Benno H. Signitzer with Jean T. Olson

By: Windahl SvenContributor(s): Signitzer Benno H | Olson Jean TMaterial type: Text

TextPublication details: London: Sage, 2009Edition: 2nd edDescription: 302 pISBN: 9781412948395Subject(s): Communication planning | Mass media -- Planning | Communication -- PhilosophyDDC classification: 302.2

Contents:

Introduction -- Conceptual tools -- The nature of communication planning -- Not all problems are communication problems -- Categorization of basic strategies -- Multi-step flow approaches [1]: the two-step model -- Multi-step flow approaches [2]: diffusion of innovations theory -- A network approach -- Systems theory perspectives -- Social marketing perspectives -- Communication campaigns: a meeting place for different approaches -- The sender/communicator -- The message -- The medium -- The audience -- Effects

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	302.2 WIN/U (Browse shelf(Opens below))	Available		P14864

Total holds: 0

Introduction --
Conceptual tools --
The nature of communication planning --
Not all problems are communication problems --
Categorization of basic strategies --
Multi-step flow approaches [1]: the two-step model --
Multi-step flow approaches [2]: diffusion of innovations theory --
A network approach --
Systems theory perspectives --
Social marketing perspectives --
Communication campaigns: a meeting place for different approaches --
The sender/communicator --
The message --
The medium --
The audience --
Effects

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