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Managing media work/ edited by Mark Deuze

Contributor(s): Deuze, Mark, edMaterial type: Text

TextPublication details: Los Angeles: Sage, 2011Description: 307 pISBN: 9781412971249Subject(s): Mass media -- ManagementDDC classification: 302.23068

Contents:

Managing media work -- Media management theory and practice -- The management of the creative industries : from content to context -- managing strategy and maximizing innovation in media organizations -- New media policies -- Global deregulation and media corporations -- The international division of cultural labor -- Journalism in a network -- Atypical newswork, atypical media management -- On the wisdom of ignorance : knowledge and the management of contemporary organizations -- Understanding multinational media management -- The organization of film and television production -- Producing filmed entertainment -- New firms in the screen-based media industry : startups, self-employment, and standing reserve -- Connecting the dots : structure, strategy and subjectivity in entertainment media -- Advertising : structure, agency or agencement?. From full-service agency to 3-d marketing consultants : "creativity" and organizational change in advertising -- Advertising management and professional identity in the digital age -- Managing global public relations in the new media environment -- The culture of gamework -- Same as the old boss? : changes, continuities, and careers in the digital music era -- "Life is a pitch" : managing the self in new media work -- Managing media companies through the digital transition -- Notes on organized networks: urgent aphorisms for the connected multitides.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	302.23068 DEU/M (Browse shelf(Opens below))	Available		P14823

Total holds: 0

Managing media work --
Media management theory and practice --
The management of the creative industries : from content to context --
managing strategy and maximizing innovation in media organizations --
New media policies --
Global deregulation and media corporations --
The international division of cultural labor --
Journalism in a network --
Atypical newswork, atypical media management --
On the wisdom of ignorance : knowledge and the management of contemporary organizations --
Understanding multinational media management --
The organization of film and television production --
Producing filmed entertainment --
New firms in the screen-based media industry : startups, self-employment, and standing reserve --
Connecting the dots : structure, strategy and subjectivity in entertainment media --
Advertising : structure, agency or agencement?. From full-service agency to 3-d marketing consultants : "creativity" and organizational change in advertising --
Advertising management and professional identity in the digital age --
Managing global public relations in the new media environment --
The culture of gamework --
Same as the old boss? : changes, continuities, and careers in the digital music era --
"Life is a pitch" : managing the self in new media work --
Managing media companies through the digital transition --
Notes on organized networks: urgent aphorisms for the connected multitides.

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