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Marketing communications industry: Entrepreneurial case studies/ Gautam Raj Jain and Raunica Ahluwalia

By: Jain, Gautam RajContributor(s): Ahluwalia, RaunicaMaterial type: Text

TextPublication details: New Delhi: Response, 2008Edition: 1st edDescription: 189 pISBN: 9788178298689DDC classification: 658.800954

Contents:

Foreword Atul Tandan I:INTRODUTION Review and Findings II: CASE STUDIES Strategy and Design: Elephant Design Wonderful Years: Genesis Public Relations The World of Internet and Mobile Phone Unplugged: Hungama.com A New Beginning in Market Research: Ugam Solutions Venturing a Pioneering Way: MelCole Public Relations It's Showtime Folks: Showtime Events (India) Pvt. Ltd Communications for a New Age: Vyas Giannetti Creative A Turning Point in Public Relations: Hanmer & Partners A New Paradigm in Marketing Research: GFK Mode Pvt. Ltd Index

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	658.800954 JAI/M (Browse shelf(Opens below))	Available		P12797

Total holds: 0

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Foreword Atul Tandan

I:INTRODUTION
Review and Findings

II: CASE STUDIES
Strategy and Design: Elephant Design
Wonderful Years: Genesis Public Relations
The World of Internet and Mobile Phone Unplugged: Hungama.com
A New Beginning in Market Research: Ugam Solutions
Venturing a Pioneering Way: MelCole Public Relations
It's Showtime Folks: Showtime Events (India) Pvt. Ltd
Communications for a New Age: Vyas Giannetti Creative
A Turning Point in Public Relations: Hanmer & Partners
A New Paradigm in Marketing Research: GFK Mode Pvt. Ltd
Index

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