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Media audiences/ edited by Barrie Gunter and David Machin

Contributor(s): Gunter, Barrie | Machin, DavidMaterial type: Text

TextPublication details: Los Angeles: Sage Publications, 2009Edition: 1st edDescription: 286p. 15.6cmISBN: 9781847875792DDC classification: 302.23

Contents:

VOLUME 1: HISTORY OF AUDIENCE STUDY Early Positions 1.Television's Impact on Society Thomas E. Coffin 2.The State of Communication Research Bernard Berelson 3.On the Effect of Communication W. Phillips Davison 4.Functional Analysis and Mass Communication Charles R. Wright 5.On the Use of the Mass Media as "Escape": Clarification of a Concept Elihu Katz and David Foulkes 6.Mass Communication Research: An old road surveyed Joseph T. Klapper Audiences as Markets or Public 7.The Audience James G. Webster 8.Television Audience Research at Britain's Independent Broadcasting Authority, 1974-1984 J. Mallory Wober and Barrie Gunter Audiences, Use and Effects 9.Flow and Media Enjoyment John L. Sherry 10.Expanding Disposition Theory: Reconsidering Character liking, Moral Evaluations and Enjoyment Arthur A. Raney Interpretational Audiences 11.Amassing the Multitude: Revisiting Early Audience Studies Jack Z. Bratich 12.Audience Semiotics, Interpretive Communities and the 'Ethnographic Turn' in Media Research Kim Christian Schroder 13.Social Action Media Studies: Foundational Arguments and Common Premises Gerard T. Schoening and James A. Anderson 14.Assessing Qualitative Television Audience Research: Incorporating Feminist and Anthropological Theoretical Innovation Amanda D.Lotz Alternative Theoretical Traditions 15.Five Traditions in Search of the Audience Klaus Bruhn Jensen and Karl Erik Rosengren 16. Ontological Assumptions and Generalizations in Qualitative (Audience) Research Birgitta Joijer New Media Perspectives 17.The Challenge of Changing Audiences: Or, What is the audience Researcher to Do in the Age of the Internet? Sonia Livingstone 18.New Media - New Pleasures? Aphra Kerr, Julian Kiicklich and Pat Brereton

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode	Item holds
Reference Books	Central Library, Sikkim University General Book Section	302.23 GUN/M (Browse shelf(Opens below))	v.1	Not for loan		P12783

Total holds: 0

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VOLUME 1: HISTORY OF AUDIENCE STUDY

Early Positions
1.Television's Impact on Society
Thomas E. Coffin
2.The State of Communication Research
Bernard Berelson
3.On the Effect of Communication
W. Phillips Davison
4.Functional Analysis and Mass Communication
Charles R. Wright
5.On the Use of the Mass Media as "Escape": Clarification of a Concept
Elihu Katz and David Foulkes
6.Mass Communication Research: An old road surveyed
Joseph T. Klapper

Audiences as Markets or Public
7.The Audience
James G. Webster
8.Television Audience Research at Britain's Independent Broadcasting Authority, 1974-1984
J. Mallory Wober and Barrie Gunter

Audiences, Use and Effects
9.Flow and Media Enjoyment
John L. Sherry
10.Expanding Disposition Theory: Reconsidering Character liking, Moral Evaluations and Enjoyment
Arthur A. Raney

Interpretational Audiences
11.Amassing the Multitude: Revisiting Early Audience Studies
Jack Z. Bratich
12.Audience Semiotics, Interpretive Communities and the 'Ethnographic Turn' in Media Research
Kim Christian Schroder
13.Social Action Media Studies: Foundational Arguments and Common Premises
Gerard T. Schoening and James A. Anderson
14.Assessing Qualitative Television Audience Research: Incorporating Feminist and Anthropological Theoretical Innovation
Amanda D.Lotz

Alternative Theoretical Traditions
15.Five Traditions in Search of the Audience
Klaus Bruhn Jensen and Karl Erik Rosengren
16. Ontological Assumptions and Generalizations in Qualitative (Audience) Research
Birgitta Joijer

New Media Perspectives
17.The Challenge of Changing Audiences: Or, What is the audience Researcher to Do in the Age of the Internet?
Sonia Livingstone
18.New Media - New Pleasures?
Aphra Kerr, Julian Kiicklich and Pat Brereton

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