Ad hoc Arabism: advertising, culture and technology in Saudi Arabia/ Roni Zirinski
Material type:
TextPublication details: New York: Peter Lang, 2005Description: xiv, 176 p. : ill. ; 23 cmISBN: 0820474452Subject(s): Saudi Arabia | AdvertisingDDC classification: 659.109538
Contents:
List of illustrations --
Acknowledgments --
Introduction: toward a semiotic analysis --
Of advertising in Saudi Arabia --
Ilm al-miqat, the science of times: timepieces and history --
The camel and the wheel: automobiles in the desert --
Sihah wa-afiyyah: food ads from the futur to hilwayat --
Ughmuri ahasisaki: cosmetics and personal care products --
Home and away: electronics, leisure, and recreation --
The calligraphic ad: pens, writing, and grammar --
Epilogue: hybridic Arabism --
Notes --
Bibliography --
Index.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
General Books
|
Central Library, Sikkim University General Book Section | 659.109538 ZIR/A (Browse shelf(Opens below)) | Available | P10879 |
Total holds: 0
Browsing Central Library, Sikkim University shelves, Shelving location: General Book Section Close shelf browser (Hides shelf browser)
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| 659.1019 PAC/H The hidden persuaders/ | 659.1019 PAC/H The hidden persuaders/ | 659.1019 PAC/H The hidden persuaders/ | 659.109538 ZIR/A Ad hoc Arabism: advertising, culture and technology in Saudi Arabia/ | 659.111 KEL/A Advertising account planning: Planning and managing an IMC campaign/ | 659.111 STE/T Truth, lies, and advertising: the art of account planning/ | 659.111 STE/T Truth, lies, and advertising: the art of account planning/ |
List of illustrations --
Acknowledgments --
Introduction: toward a semiotic analysis --
Of advertising in Saudi Arabia --
Ilm al-miqat, the science of times: timepieces and history --
The camel and the wheel: automobiles in the desert --
Sihah wa-afiyyah: food ads from the futur to hilwayat --
Ughmuri ahasisaki: cosmetics and personal care products --
Home and away: electronics, leisure, and recreation --
The calligraphic ad: pens, writing, and grammar --
Epilogue: hybridic Arabism --
Notes --
Bibliography --
Index.
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