Motion graphic design: applied history and aesthetics/ Jon Krasner

By: Krasner, JonMaterial type: TextTextPublication details: London: Elsevier, 2008Description: xvi, 407 p. : ill. ; 25 cmISBN: 9780240809892Subject(s): Television graphics | Animation (Cinematography) | Computer animation | Graphic arts | Graphic designDDC classification: 741.6
Contents:
1.A Brief History of Motion Graphics -- Precursors of Animation -- Early Cinematic Inventions -- Experimental Animation -- Chapter Summary -- 2. Motion Graphics in Film -- An Historical Overview -- A Graphic Evolution -- Chapter Summary -- 3. Motion Graphics in Television -- The Origin of Broadcast Design -- Network Branding -- Commercials -- Public Service Announcements -- Music Videos -- Chapter Summary -- 4. Motion Graphics in Interactive Media -- The Interactive Environment -- Motion over the Web -- Motion in Game Design -- Motion in Informational Kiosks -- Motion in Mobile Touchscreens -- Motion in Desktop Applications -- Motion in DVD-Video Menus -- A Look at Navigation -- A Look at Transitions -- Chapter Summary -- 5. Motion Graphics in Public Spaces -- Immersive Environments -- Motion in Interior Spaces -- Motion in Exhibit Design -- Motion in Performance -- Motion in Exterior Spaces -- Chapter Summary -- 6. Motion Literacy. Contents note continued: The Language of Motion -- Primary (Object) Motion -- Secondary (Camera) Motion -- Temporal Considerations -- Assignments -- Chapter Summary -- 7. Kinetic Images and Typography -- Visual Properties of Images -- Graphic Style -- Live-Action Images -- Typographic Style -- Images, Live Action, and Type -- Assignments -- Chapter Summary -- 8. The Pictorial Composition -- Space and Composition: An Overview -- Principles of Composition -- Grid Systems -- Breaking Spatial Conventions -- Assignments -- Chapter Summary -- 9. The Sequential Composition -- Sequencing: An Overview -- Forms of Continuity -- Forms of Discontinuity -- Montage -- Assignments -- Chapter Summary -- 10. Conceptualization -- Assessment -- Formulation -- Cultivation -- Storyboards -- Animatics -- Chapter Summary -- 11. Animation Processes -- Frame-by-Frame Animation -- Interpolation Animation -- Chapter Summary -- 12. Motion Graphics Compositing -- Compositing: An Overview -- Blend Operations. Contents note continued: Keying -- Alpha Channels -- Mattes -- Spline Masks -- Nesting -- Color Correction -- Chapter Summary -- 13. Motion Graphics Sequencing -- Editing: An Overview -- Cuts and Transitions -- Mobile Framing -- Establishing Pace -- Establishing Rhythm -- Birth, Life, and Death -- Introduction and Conclusion -- Chapter Summary.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Central Library, Sikkim University
General Book Section
741.6 KRA/M (Browse shelf(Opens below)) Available P10720
Total holds: 0

1.A Brief History of Motion Graphics --
Precursors of Animation --
Early Cinematic Inventions --
Experimental Animation --
Chapter Summary --
2. Motion Graphics in Film --
An Historical Overview --
A Graphic Evolution --
Chapter Summary --
3. Motion Graphics in Television --
The Origin of Broadcast Design --
Network Branding --
Commercials --
Public Service Announcements --
Music Videos --
Chapter Summary --
4. Motion Graphics in Interactive Media --
The Interactive Environment --
Motion over the Web --
Motion in Game Design --
Motion in Informational Kiosks --
Motion in Mobile Touchscreens --
Motion in Desktop Applications --
Motion in DVD-Video Menus --
A Look at Navigation --
A Look at Transitions --
Chapter Summary --
5. Motion Graphics in Public Spaces --
Immersive Environments --
Motion in Interior Spaces --
Motion in Exhibit Design --
Motion in Performance --
Motion in Exterior Spaces --
Chapter Summary --
6. Motion Literacy. Contents note continued: The Language of Motion --
Primary (Object) Motion --
Secondary (Camera) Motion --
Temporal Considerations --
Assignments --
Chapter Summary --
7. Kinetic Images and Typography --
Visual Properties of Images --
Graphic Style --
Live-Action Images --
Typographic Style --
Images, Live Action, and Type --
Assignments --
Chapter Summary --
8. The Pictorial Composition --
Space and Composition: An Overview --
Principles of Composition --
Grid Systems --
Breaking Spatial Conventions --
Assignments --
Chapter Summary --
9. The Sequential Composition --
Sequencing: An Overview --
Forms of Continuity --
Forms of Discontinuity --
Montage --
Assignments --
Chapter Summary --
10. Conceptualization --
Assessment --
Formulation --
Cultivation --
Storyboards --
Animatics --
Chapter Summary --
11. Animation Processes --
Frame-by-Frame Animation --
Interpolation Animation --
Chapter Summary --
12. Motion Graphics Compositing --
Compositing: An Overview --
Blend Operations. Contents note continued: Keying --
Alpha Channels --
Mattes --
Spline Masks --
Nesting --
Color Correction --
Chapter Summary --
13. Motion Graphics Sequencing --
Editing: An Overview --
Cuts and Transitions --
Mobile Framing --
Establishing Pace --
Establishing Rhythm --
Birth, Life, and Death --
Introduction and Conclusion --
Chapter Summary.

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