Mass Communication in India

By: Kumar, Keval JMaterial type: TextTextPublication details: Mumbai: Jaico Pub. House, 2000Edition: 3rd completely rev. & updated edDescription: 408p. ; 22 cmISBN: 8172243731Subject(s): Mass media -- India | Mass media | IndiaDDC classification: 302.23
Contents:
section 1. Introduction to communication theory -- section 2. The mass media : history, practices, values -- section 3. Psychology and sociology of media audiences -- section 4. Mass communication and society : uses, effects, representations -- section 5. Mass media, culture and development -- section 6. Information technology, telecommunications and the internet section 7. Mass media, intellectual property rights and the public domain.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Books General Books Central Library, Sikkim University
General Book Section
302.23 KEV/M (Browse shelf(Opens below)) C-1 Checked out 09/03/2023 P04898
General Books General Books Central Library, Sikkim University
General Book Section
302.23 KUM/M (Browse shelf(Opens below)) C-2 Available 052468
Total holds: 0

section 1. Introduction to communication theory --
section 2. The mass media : history, practices, values --
section 3. Psychology and sociology of media audiences --
section 4. Mass communication and society : uses, effects, representations --
section 5. Mass media, culture and development --
section 6. Information technology, telecommunications and the internet
section 7. Mass media, intellectual property rights and the public domain.

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