Doing management research: A comprehensive guide/ Raymond-Alain Thietart
Material type: TextPublication details: New Delhi: SAGE Publications, 2001Description: 425 pISBN: 9780761965176DDC classification: 658.80072Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books | Central Library, Sikkim University General Book Section | 658.80072 THI/D (Browse shelf(Opens below)) | Available | P01658 |
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658.8 WYM/N Nonprofit Marketing/ | 658.8 WYM/N Nonprofit Marketing/ | 658.80054 KHA/D Dimensions of Marketing : Trends, Opportunities and Challenges./ | 658.80072 THI/D Doing management research: A comprehensive guide/ | 658.800954 JAI/M Marketing communications industry: Entrepreneurial case studies/ | 658.802 COP/M Marketing communications management: Analysis, planning, implementation/ | 658.802 EGA/M Marketing communications/ |
PART ONE: CONCEPTIONEpistemological FoundationsConstructing the Research ProblemExploring and TestingWhat Approach with Which Data?Researching Content and Researching ProcessPART TWO: IMPLEMENTATIONResearch DesignLinking Concepts and DataSamplingData Collection and Managing the Data SourceValidity and ReliabilityPART THREE: ANALYSISComparison TestsCausal Analysis and ModelingClassifying and StructuringAnalyzing Social NetworksLongitudinal AnalysesAnalyzing Representations and DiscoursePART FOUR: PUBLICATION AND COMMUNICATIONWriting Up the ResearchThe Research Environment
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