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Content analysis. Vol 4. From advertising to protest and violence: extending the range of applications/ edited by Roberto Franzosi

Contributor(s): Franzosi, Roberto, edMaterial type: Text

TextPublication details: Los Angeles: SAGE Publications, 2008ISBN: 9781412933995 (4v. set)DDC classification: 300.72

Contents:

Advertising - In the Pages of Ms: Sex Role Portrayals of Women in Advertising/ J. Hicks Ferguson, P.J. Kreshel and S.F. Tinkham -- Sex-Role Stereotype in Television Commercials: A Review and Comparison of Fourteen Studies Done on Five Continents over 25 Years/ A. Furnham and T. Mak -- Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States/ M.C. Gilly -- The Portrayal of Blacks in Magazine Advertisements: 1950-1982/ R. Humphrey and H. Schuman -- Images of Women in General Interest and Fashion Magazine Advertisements from 1955-2002/ K. Linder -- Intertwinning of Campaign News and Advertising: The Content and Electoral Effects of Newspaper Ad Watches/ Y. Min -- Content Analysis as a Predictive Methodology: Recall, Readership, and Evaluation of Business-to Business Print Advertising/ J.L. Naccarato and K.A. Neuendorf -- The International Content of Cigarette Advertising: 1926-1986/ D.J. Ringold and J.E. Calfee -- A Cross-Cultural Study of Political Advertisement in the United States and Korea/ J. Tak, L. Lee Kaid and S. Lee Culture Constructing Racial Rhetoric: Media Depictions of Harm in Heavy Metal and Rap Music/ A. Binder -- Race and Gender in Music Videos: The Same Beat but a Different Drummer/ J. D. Brown and K. Campbell --American Character and the american Novel: An Explanation of Reflection Theory in the Sociology of Literature/ W. Griswold -- Petitions and Prayers: A Method for the Content Analysis of Persuasive Appeal/ E. Katz ... et.al. -- Culture and Conflict: The Portrayal of Blacks in U.S. Children's Picture Books theough the Mid-and Late-Twentieth Century/ B.A. Pescosolido, E. Grauerholz and M.A. Milkie Political Discourse - Old Right or New Right? The Ideological Positioning of Parties of the Far Right/ A. Cole -- Putting Parties in their Place: Inferring Party Left-Right Ideological Positions from Party Manifestos Data/ M.J. Gabel and J.D. Huber -- Verbal Shifts in the American Presidency: A Content Analysis/ J.W. Prothro -- Framing European Politics: A Content Analysis of Press and Television News/ H.A. Semetko and P.M. Valkenburg Protest and Violence: Applications of Linguistics-Based Techniques - Peasants Protest: The Claims of Lord, Church, and State in the Cahiers de doleances of 1789/ J. Markoff -- The Return of the Actor: Interaction Networks among Social Actors During Periods of High Mobilization (Italy, 1919-1922)/ R. Franzosi

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Central Library, Sikkim University Reference	Reference Collection	300.72 FRA/C (Browse shelf(Opens below))	Not For Loan		P00625

Total holds: 0

Advertising
- In the Pages of Ms: Sex Role Portrayals of Women in Advertising/ J. Hicks Ferguson, P.J. Kreshel and S.F. Tinkham -- Sex-Role Stereotype in Television Commercials: A Review and Comparison of Fourteen Studies Done on Five Continents over 25 Years/ A. Furnham and T. Mak -- Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States/ M.C. Gilly -- The Portrayal of Blacks in Magazine Advertisements: 1950-1982/ R. Humphrey and H. Schuman -- Images of Women in General Interest and Fashion Magazine Advertisements from 1955-2002/ K. Linder -- Intertwinning of Campaign News and Advertising: The Content and Electoral Effects of Newspaper Ad Watches/ Y. Min -- Content Analysis as a Predictive Methodology: Recall, Readership, and Evaluation of Business-to Business Print Advertising/ J.L. Naccarato and K.A. Neuendorf -- The International Content of Cigarette Advertising: 1926-1986/ D.J. Ringold and J.E. Calfee -- A Cross-Cultural Study of Political Advertisement in the United States and Korea/ J. Tak, L. Lee Kaid and S. Lee

Culture
Constructing Racial Rhetoric: Media Depictions of Harm in Heavy Metal and Rap Music/ A. Binder -- Race and Gender in Music Videos: The Same Beat but a Different Drummer/ J. D. Brown and K. Campbell --American Character and the american Novel: An Explanation of Reflection Theory in the Sociology of Literature/ W. Griswold -- Petitions and Prayers: A Method for the Content Analysis of Persuasive Appeal/ E. Katz ... et.al. -- Culture and Conflict: The Portrayal of Blacks in U.S. Children's Picture Books theough the Mid-and Late-Twentieth Century/ B.A. Pescosolido, E. Grauerholz and M.A. Milkie

Political Discourse
- Old Right or New Right? The Ideological Positioning of Parties of the Far Right/ A. Cole -- Putting Parties in their Place: Inferring Party Left-Right Ideological Positions from Party Manifestos Data/ M.J. Gabel and J.D. Huber -- Verbal Shifts in the American Presidency: A Content Analysis/ J.W. Prothro -- Framing European Politics: A Content Analysis of Press and Television News/ H.A. Semetko and P.M. Valkenburg

Protest and Violence: Applications of Linguistics-Based Techniques
- Peasants Protest: The Claims of Lord, Church, and State in the Cahiers de doleances of 1789/ J. Markoff -- The Return of the Actor: Interaction Networks among Social Actors During Periods of High Mobilization (Italy, 1919-1922)/ R. Franzosi

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