Journalism and mass communication (Record no. 4867)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02257nam a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131311134 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 070 |
| Item number | SIN/J |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Singh, J. K. |
| 245 ## - TITLE STATEMENT | |
| Title | Journalism and mass communication |
| Statement of responsibility, etc. | J. K. Singh |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | A.P.H. Publishing Corporation, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 270 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliography and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Mass Communication—Basic Concepts<br/>Functions of Communication; Functional Meaning of<br/>Communication; Concept of Mass Communication;<br/>Elements of Mass Communication; Media of Mass Commu<br/>nication; Functions of Mass Communication<br/>2. Theories and Models of Mass Communication<br/>Characteristics of Theory; Normative Theories; Mass Society<br/>Theories; Social-Scientific Theories; Theories of Media,<br/>Culture and Society; Active Audience Theories; Theories of<br/>Media Violence; Common Sense Theories; Models of Mass<br/>Communication<br/>3. Mass Media<br/>The Print Media; Broadcast Media; Films; Recorded Music;<br/>Computers and New Media; Differences between Media;<br/>Modern Media Environment<br/>4. Impacts of Mass Media on Society<br/>Media Effects; Issues of Mass Media Effects; Media's<br/>Harmful Effects; Uses and Gratifications Concept; Cultural<br/>Effects<br/>5. Journalism as a Profession<br/>Meaning and Definition! of Journalism; History of<br/>Journalism; Journalism in India; Role of Journalism in<br/>Society; Challenges of Professional Journalism; International<br/>Journalism; Online Journalism; Journalism: Changing Trends<br/>6. News,<br/>Types of News; News Structure; Elements of News;<br/>Newsworthiness; Functions of News; News Sources; Scope<br/>of News; Writing a News Story ; Types of News Writing;<br/>News Room: Structure and Functions; Role of a Journalist-<br/>Qualities of a Journalist; Modern Trends in Journalism<br/>7. Journalism and Ethics<br/>Human Values and Journalism Ethics; Ethical Decision<br/>Making; Resolveing Ethical Dilemmas; Freedom and<br/>Responsibility; Accuracy and Fairness; Independence<br/>8. Media Laws in India<br/>Media Laws—Historical Perspective; Print Media Laws;<br/>Broadcast Media Laws; Film Laws; Advertising Laws; Media<br/>and Criminal Justice; Trial by Media; Media and Fair Trial;<br/>Media and Human Development |
| 650 ## - SUBJECT | |
| Keyword | Journalism |
| 650 ## - SUBJECT | |
| Keyword | Mass Communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 17/07/2016 | 070 SIN/J | P15317 | 10/06/2017 | 10/06/2017 | General Books |