Marketing the 21st century library : (Record no. 216335)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03260cam a2200469 i 4500 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | N$T |
| 019 ## - | |
| -- | 910446841 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781780634548 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1780634544 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| -- | https://id.oclc.org/worldcat/ddc/E37wBBtKyGBPBDxYwQFgqFWTGw |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lucas-Alfieri, Debra, |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing the 21st century library : |
| Sub title | the time is now / |
| Statement of responsibility, etc. | Debra Lucas-Alfieri. |
| 300 ## - DESCRIPTION | |
| Extent | 1 online resource (xi, 105 pages) : |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Introduction -- 2. From the past to the future: library as place -- 3. Marketing plan research and assessment -- 4. Creating the marketing plan -- 5. Project control: managing marketing initiatives -- 6. Partnerships -- 7. Resources and services to promote -- 8. Using technology to market and promote -- 9. Marketing a profession: marketing the future. |
| 650 #0 - SUBJECT | |
| Keyword | Libraries |
| 650 #0 - SUBJECT | |
| Keyword | Information services |
| 856 40 - ONLINE RESOURCES | |
| url | https://www.sciencedirect.com/science/book/9781843347736 |
| 856 40 - ONLINE RESOURCES | |
| url | https://www.sciencedirect.com/science/book/9780081001950 |
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