Marketing Management (Record no. 215651)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00672nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250430173819.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250430b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332587106 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | GUP/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Prachi |
| 9 (RLIN) | 32959 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Uttar Pradesh: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, mp |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. MTR Foods A Marketing Marvel<br/>2 Customer Value Explored, Created Communicated & Delivered<br/>3. Starbucks India, The Human Coffee Experience<br/><br/><br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aggarwal, Ashita |
| 9 (RLIN) | 32960 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Majra, hufrish |
| 9 (RLIN) | 32961 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | General Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 30/04/2025 | 658.8 GUP/M | GB3679 | 30/04/2025 | 30/04/2025 | General Books |