Predictive marketing : (Record no. 208784)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04532cam a2200349 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119037323 (pdf) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119037328 (pdf) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119037330 (epub) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119037336 (epub) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119175803 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119175801 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Artun, Omer, |
| 245 10 - TITLE STATEMENT | |
| Title | Predictive marketing : |
| Sub title | easy ways every marketer can use customer analytics and big data / |
| Statement of responsibility, etc. | Omer Artun, Dominique Levin. |
| 260 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Hoboken : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - DESCRIPTION | |
| Extent | 1 online resource. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1: A Complete Predictive Marketing Primer. Big Data and Predictive Analytics Are Now Easily Accessible to All Marketers -- An Easy Primer to Predictive Analytics for Marketers -- Get to Know Your Customers First: Build Complete Customer Profiles -- Managing Your Customers as a Portfolio to Improve Your Valuation -- Part 2: Nine Easy Plays to Get Started with Predictive Marketing. Play One: Optimize Your Marketing Spending Using Customer Data -- Play Two: Predict Customer Personas and Make Marketing Relevant Again -- Play Three: Predict the Customer Journey for Life Cycle Marketing -- Play Four: Predict Customer Value and Value-Based Marketing -- Play Five: Predict Likelihood to Buy or Engage to Rank Customers -- Play Six: Predict Individual Recommendations for Each Customer -- Play Seven: Launch Predictive Programs to Convert More Customers -- Play Eight: Launch Predictive Programs to Grow Customer Value -- Play Nine: Launch Predictive Programs to Retain More Customers -- Part 3: How to Become a True Predictive Marketing Ninja. An Easy-to-Use Checklist of Predictive Marketing Capabilities -- An Overview of Predictive (and Related) Marketing Technology -- Career Advice for Aspiring Predictive Marketers -- Privacy and the Difference Between Delightful and Invasive -- The Future of Predictive Marketing -- Appendix: Overview of Customer Data Types. |
| 650 #0 - SUBJECT | |
| Keyword | Marketing. |
| 650 #7 - SUBJECT | |
| Keyword | BUSINESS & ECONOMICS / Marketing / General. |
| 650 #7 - SUBJECT | |
| Keyword | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Levin, Dominique, |
| 856 40 - ONLINE RESOURCES | |
| url | https://doi.org/10.1002/9781119175803 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-2860 | e-Books |