Marketing plans : (Record no. 208730)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02701cam a2200409Ii 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119309895 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119309891 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119217176 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119217172 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119217183 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119217180 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm, |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing plans : |
| Sub title | how to prepare them, how to profit from them / |
| Statement of responsibility, etc. | Malcolm McDonald, Hugh Wilson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Eighth edition. |
| 260 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Hoboken : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - DESCRIPTION | |
| Extent | 1 online resource |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface and acknowledgements -- How to use this book to achieve the best results -- Learning features -- Tutor's guide -- An important note to the reader from the authors -- The marketing planning process and the output -- Understanding the marketing process -- The marketing planning process : the main steps -- The customer and market audit part 1: Understanding markets and market segmentation -- The customer and market audit part 2 : Understanding customer needs and developing value propositions -- The customer and market audit part 3: The product audit -- Setting marketing objectives and strategies -- The major elements of marketing -- The integrated marketing communications plan -- The sales and key account plan -- The multichannel plan : the route to market -- The customer relationship management plan -- The pricing plan -- Marketing plans measurement and implementation -- Implementation issues in marketing planning -- Measuring the effectiveness of marketing planning -- A step-by-step marketing planning system -- Conclusion: guidelines from the authors on world class marketing -- Index. |
| 650 #0 - SUBJECT | |
| Keyword | Marketing |
| 650 #0 - SUBJECT | |
| Keyword | Marketing |
| 650 #7 - SUBJECT | |
| Keyword | BUSINESS & ECONOMICS |
| 650 #7 - SUBJECT | |
| Keyword | BUSINESS & ECONOMICS |
| 650 #7 - SUBJECT | |
| Keyword | BUSINESS & ECONOMICS |
| 650 #7 - SUBJECT | |
| Keyword | BUSINESS & ECONOMICS |
| 650 #7 - SUBJECT | |
| Keyword | Marketing |
| 650 #7 - SUBJECT | |
| Keyword | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wilson, Hugh, |
| 856 40 - ONLINE RESOURCES | |
| url | https://doi.org/10.1002/9781119309895 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-2806 | e-Books |