Google analytics breakthrough : (Record no. 208722)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 05087cam a2200409Ma 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119266365 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 111926636X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119231701 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119231707 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119231691 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119231698 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alhlou, Feras, |
| 245 10 - TITLE STATEMENT | |
| Title | Google analytics breakthrough : |
| Sub title | from zero to business impact / |
| Statement of responsibility, etc. | Feras Alhlou, Shiraz Asif, and Eric Fettman. |
| 260 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Hoboken, New Jersey : |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - DESCRIPTION | |
| Extent | 1 online resource |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- Google analytics reporting overview : user characteristics and behavior -- Measurement strategy -- Account creation and tracking code installation -- Google tag manager concepts -- Events, virtual pageviews, social actions, and errors -- Acquisition reports -- Goal and ecommerce tracking -- View settings, view filters, and access rights -- Segments -- Dashboards, custom reports and intelligence alerts -- Implementation customizations -- Mobile app measurement -- Google analytics integrations : the power of together -- Integrating Google analytics with CRM data -- Advanced reporting and visualization with third-party tools -- Data import and measurement protocol -- Analytics 360. |
| 650 #0 - SUBJECT | |
| Keyword | Business. |
| 650 #0 - SUBJECT | |
| Keyword | Marketing. |
| 650 #0 - SUBJECT | |
| Keyword | Strategy |
| 650 #7 - SUBJECT | |
| Keyword | BUSINESS & ECONOMICS |
| 650 #7 - SUBJECT | |
| Keyword | BUSINESS & ECONOMICS |
| 650 #7 - SUBJECT | |
| Keyword | BUSINESS & ECONOMICS |
| 650 #7 - SUBJECT | |
| Keyword | Business. |
| 650 #7 - SUBJECT | |
| Keyword | Marketing. |
| 650 #7 - SUBJECT | |
| Keyword | Strategy |
| 856 40 - ONLINE RESOURCES | |
| url | https://doi.org/10.1002/9781119266365 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-2798 | e-Books |