The definitive book of branding/ (Record no. 201143)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00447nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351501046 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351504306 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Department of Business and Management |
| 245 #4 - TITLE STATEMENT | |
| Title | The definitive book of branding/ |
| Statement of responsibility, etc. | edited by Kartikeya Kompella |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2014. |
| Place of publication, distribution, etc. | New Delhi: |
| 300 ## - DESCRIPTION | |
| Extent | 433 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Foreword --<br/>Preface --<br/>Building blocks --<br/>The essence of positioning / Al Ries --<br/>Creating meaningful brands : how brands evolve from labels on products to icons of meaning / Mark Batey --<br/>From niche to mainstream --<br/>The power of words and stories / John Simmons --<br/>All together now : the new and vital strategy of "community" / Douglas Atkin --<br/>What it really means to be a challenger in today's world / Adam Morgan --<br/>Building brand authenticity / Michael B. Beverland --<br/>The most important brand question : how does it make them feel? / Daryl Travis --<br/>Brands and innovation / Jean-Noel Kapferer --<br/>Branding with a cause / Kartikeya Kompella --<br/>Branding beyond marketing --<br/>Living the brand / Nicholas Ind --<br/>Employer brand management / Richard Mosley --<br/>Global branding : strategy, creativity, and leadership / Sicco van Gelder --<br/>Brand valuation : identifying and measuring the economic value creation of brands / Jan Lindemann --<br/>Together we stand --<br/>Co-branding / Tom Blackett --<br/>The guide to co-creation / Clare Fuller and Arunima Kapoor --<br/>Building brands on belief --<br/>What Chatterjee said : designing brands from the inside out / Patrick Hanlon --<br/>Passion brands: the extraordinary power of brand belief / Helen Edwards and Derek Day --<br/>Lovemarks in the age of now / Kevin Roberts --<br/>Index --<br/>About the editor and contributors. |
| 650 ## - SUBJECT | |
| Keyword | Business and Management |
| 650 ## - SUBJECT | |
| Keyword | Branding |
| 650 ## - SUBJECT | |
| Keyword | Globalization--Economic aspects |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kompella, Kartikeya, ed. |
| 856 ## - ONLINE RESOURCES | |
| url | https://evidya.sagepub.in/library/the-definitive-book-of-branding?bookId=2801&siteName=evidya |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-2367 | e-Books |