'Ad'apting to markets: repackaging commercials in Indian languages/ (Record no. 200615)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00480nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351502401 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Department of Business and Management |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | C., Sunitha Srinivas |
| 245 #0 - TITLE STATEMENT | |
| Title | 'Ad'apting to markets: repackaging commercials in Indian languages/ |
| Statement of responsibility, etc. | Sunitha Srinivas C. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2015. |
| Place of publication, distribution, etc. | New Delhi: |
| 300 ## - DESCRIPTION | |
| Extent | 215 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Acknowledgements --<br/>Introduction --<br/>The world of advertising --<br/>The illusion industry : advertising on television --<br/>Making sense of advertisements : reading ads theoretically --<br/>Localization : issues in cultural transmission --<br/>"Culturalizing" advertisements : relocating the ad message --<br/>The visual-linguistic "relay" : interpreting advertisement signs --<br/>The new media : a study of the mobile online advertising --<br/>The social media : localization and global communication --<br/>'Ad'apting to markets : means to the consumer's heart and purse --<br/>Bibliography --<br/>Index --<br/>About the author. |
| 650 ## - SUBJECT | |
| Keyword | Psycholinguistics |
| 650 ## - SUBJECT | |
| Keyword | Sales promotion |
| 650 ## - SUBJECT | |
| Keyword | Advertising |
| 650 ## - SUBJECT | |
| Keyword | Advertising--Language |
| 856 ## - ONLINE RESOURCES | |
| url | https://evidya.sagepub.in/library/'ad'apting-to-markets?bookId=3988&siteName=evidya |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-1839 | e-Books |