Services Marketing: Text and Cases/ (Record no. 192952)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00307nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332501096 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Management |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Verma |
| 245 #0 - TITLE STATEMENT | |
| Title | Services Marketing: Text and Cases/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson, |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1: Field of Services: The Service Economy<br/>Chapter 2: Nature of Services<br/>Chapter 3: Service Product and Pricing<br/>Chapter 4: Service Promotion and Distribution<br/>Chapter 5: Processes in Services<br/>Chapter 6: People in Services<br/>Chapter 7: Physical Evidence<br/>Chapter 8: The Service System<br/>Chapter 9: Service Customer Behaviour<br/>Chapter 10: Service Vision and Strategy<br/>Chapter 11: Market Analysis<br/>Chapter 12: Sustainable Differentiation<br/>Chapter 13: Service Quality<br/>Chapter 14: Branding Services<br/>Chapter 15: Demand and Supply Management<br/>Chapter 16: Service Recovery and Empowerment<br/>Chapter 17: Customer Relationships<br/><br/><br/> |
| 856 ## - ONLINE RESOURCES | |
| url | http://lib.myilibrary.com?id=475854 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-795 | e-Books |