Marketing : Principles and Practice/ (Record no. 192937)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00321nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781405870221 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Management |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Adcock;Halborg;Ross |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing : Principles and Practice/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson, |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What is marketing<br/>Marketing orientations<br/>The marketing environment<br/>E-business – the technology<br/>The competitive environment<br/>Buyer behaviour<br/>Organisational buyer behaviour<br/>Customers, market segmentation and targeting<br/>Marketing information<br/>The marketing offering – the fundamental link between a supplier and its customers<br/>Products and services – the acceptability factor in marketing<br/>Branding and building relationships with customers<br/>Making products available<br/>Affordable offerings – price and value<br/>Communications and promotional planning<br/>Advertising<br/>Direct and on-line marketing<br/>Sales promotion, PR and related activities<br/>Selling<br/>Product policy and new product development<br/>Marketing planning<br/>Research for marketing<br/>Organising marketing analysis<br/>Consumerism, ethics and social responsibility<br/>International marketing<br/>Marketing in action<br/>Glossary of marketing terms<br/>The use of short case studies for studying marketing principles and practice<br/><br/> |
| 856 ## - ONLINE RESOURCES | |
| url | http://lib.myilibrary.com?id=56125 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-520 | e-Books |