Marketing for Hospitality & Tourism/ (Record no. 192906)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00320nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131739679 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Commerce |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler;Bowen;Makens |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing for Hospitality & Tourism/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson, |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART I: Understanding the Hospitality and Tourism Marketing Process<br/>PART II: Developing Hospitality and Tourism Marketing Opportunities and Strategies<br/>PART III: Developing the Hospitality and Tourism Marketing Mix<br/>PART IV: Managing Hospitality and Tourism Marketing<br/>Appendix A: The Five-Gap Model of Service Quality<br/>Appendix B: Forecasting Market Demand<br/> |
| 856 ## - ONLINE RESOURCES | |
| url | http://lib.myilibrary.com?id=269338 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-516 | e-Books |