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Marketing in the Tourism Industry (RLE Tourism)/ (Record no. 192148)

MARC details
000 -LEADER
fixed length control field	00309nam a2200109Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780203068595
040 ## - CATALOGING SOURCE
Transcribing agency	Department of Tourism
245 #0 - TITLE STATEMENT
Title	Marketing in the Tourism Industry (RLE Tourism)/
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	London:
Name of publisher, distributor, etc.	Routledge,
Date of publication, distribution, etc.	2013.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	1. HOW TOURISTS CHOOSE THEIR HOLIDAYS:<br/>AN ANALYTICAL FRAMEWORK 1<br/>Brian Goodall<br/>The Holiday Habit 1<br/>The Holiday Selection Process 2<br/>Motivations 2<br/>Images 3<br/>Choice of Resort 5<br/>The search process 7<br/>Evaluation of alternatives 8<br/>Holiday Selection as an Analytical Framework<br/>10<br/>2. CHANGING PATTERNS AND STRUCTURE OF EUROPEAN<br/>TOURISM 18<br/>Brian Goodall<br/>Patterns of European Tourism 19<br/>Origins and destinations 20<br/>Holiday tourism 23<br/>Structure of the European Tourism Industry 26<br/>The tour operator 27<br/>The travel agent 29<br/>The accommodation sector 31<br/>Structure and patterns 32<br/>Prospect 33<br/>Future holiday-makers 33<br/>The tourism industry 34<br/>Perspective 36<br/>Downloaded by [Sikkim University] at 03:42 02 June 2017 <br/>3. THE DEVELOPMENT OF TOURISM IN THE LEAST<br/>DEVELOPED COUNTRIES 39<br/>Erlet Cater<br/>Tourism Potential 41<br/>Physical resources for tourism 41<br/>Economic conditions for tourism development<br/>46<br/>Socio-cultural resources 49<br/>Tourism Impact 53<br/>The physical impact of tourism 56<br/>The economic impacts of tourism 58<br/>The social impacts of tourism 60<br/>Conclusion 61<br/>4. THE ROLE OF TRAVEL AGENT AND TOUR OPERATOR 67<br/>Maurice Buck<br/>Setting the scene 67<br/>The role of the travel agent 68<br/>Pre-sales service 69<br/>The sales situation 69<br/>After-sales service 70<br/>Changing structure and practices 71<br/>The Agent and the Tour Operator 73<br/>5. THE ROLE OF THE TOURIST BOARD 75<br/>Stan Bowes<br/>Tourist Boards in the United Kingdom .... 75<br/>The English Tourist Board 76<br/>The Regional Tourist Boards in England 76<br/>Differing roles of tourist boards 78<br/>Government Guidelines 80<br/>Future Outlook for Tourist Boards 81<br/>Marketing Strategies 83<br/>Conclusion 87<br/>6. PLANNING OF TOURIST ROUTES: THE GREEN COAST<br/>ROAD IN THE NORTHERN NETHERLANDS 89<br/>Jan R. Bergsma<br/>Context 89<br/>Tourist Routes 90<br/>The Green Coast Road 91<br/>Planning objectives and problems 91<br/>The research phases 93<br/>The optimal route 96<br/>Concluding remarks 98<br/>Downloaded by [Sikkim University] at 03:42 02 June 2017 <br/>7. RECREATIONAL DEVELOPMENTS IN GRAVEL<br/>WORKINGS: THE LIMBURG EXPERIENCE 101<br/>Henk Voogd<br/>Introduction 101<br/>The Historical and Geographical<br/>Background 102<br/>Wet Restoration: Making a Virtue of<br/>Necessity 105<br/>Aspects of Recreation Planning and Policy 106<br/>Concluding Remarks 109<br/>8. THE ECONOMIC EFFECTS ON DESTINATION AREAS<br/>OF FOREIGN INVOLVEMENT IN THE TOURISM<br/>INDUSTRY: A SPANISH APPLICATION 111<br/>Thea Sinclair and Charles Sutcliffe<br/>The Balance of Payments 111<br/>The Distribution of Public and Private<br/>Revenue 117<br/>The Value of Expenditure on Tourism and<br/>Associated Multiplier Effects in the<br/>Destination Area 120<br/>Techniques of Production and the Level of<br/>Employment 124<br/>The Degree of Control which the Host Area<br/>exercises over the Development of the<br/>Tourism Industry and Destination Area 126<br/>Conclusion 129<br/>9. THE IMAGE OF DESTINATION REGIONS:<br/>THEORETICAL AND EMPIRICAL ASPECTS 133<br/>Michael J. Stabler<br/>Introduction 133<br/>Image and its relevance to Tourism 134<br/>Image in the context of Economic Theory . 136<br/>Demand 136<br/>Supply 143<br/>Observations on both demand and<br/>supply and image 146<br/>Empirical Implications 146<br/>The Languedoc-Roussillon Study 147<br/>The area 147<br/>The fieldwork 148<br/>The results 150<br/>The visitor survey 150<br/>The image study 154<br/>Downloaded by [Sikkim University] at 03:42 02 June 2017 <br/>Some general observations 155<br/>Theory and the Languedoc-Roussillon Study 157<br/>Future Research Developments 158<br/>Modelling 158<br/>Empirical considerations 159<br/>10. MARKETING THE HISTORIC CITY FOR TOURISM 162<br/>Gregory Ashworth<br/>Introduction 162<br/>Conflicts and Contradictions 164<br/>Institutional 164<br/>Goals 165<br/>Locations 168<br/>Physical and environmental damage 169<br/>Conflict Resolution through the Intervention<br/>of Intermediaries 170<br/>The Broader Context 173<br/>11 . DEVELOPMENTS IN THE PROMOTION OF MAJOR<br/>SEASIDE RESORTS: HOW TO EFFECT A<br/>TRANSITION BY REALLY MAKING AN EFFORT 176<br/>Bryan J.H. Brown<br/>Promotion and the Beginning 176<br/>New Images for Old: Why the Need for<br/>Change? 179<br/>The Tor bay example 181<br/>Defence of the Realm project 183<br/>Large Industry - Small Businesses 184<br/>12. TOURISM DEVELOPMENT PLANNING IN LANGUEDOC:<br/>LE MISSION IMPOSSIBLE? 187<br/>Gregory Ashworth and Michael J. Stabler<br/>Introduction 187<br/>The regional context 188<br/>The Mission 189<br/>Assessment of Regional Development 191<br/>Regional development in general 191<br/>Tourism development 1 92<br/>Results 192<br/>Assessment of Resort Development 193<br/>Conclusions 196<br/>Downloaded by [Sikkim University] at 03:42 02 June 2017 <br/>13. CHANGING TOURISM REQUIRES A DIFFERENT<br/>MANAGEMENT APPROACH 198<br/>Martinus J. Kosters<br/>Status quo 199<br/>‘Do-it-yourself1 199<br/>Unity in Diversity 201<br/>Missing policies 202<br/>Management 203<br/>Creative management 205<br/>Marketing 207<br/>Stength-weakness analysis 209<br/>The tourism organisation as a 209<br/>wholesaler? 209<br/>Changing Organisations 211<br/>14. TOURIST IMAGES: MARKETING CONSIDERATIONS 213<br/>Gregory Ashworth and Brian Goodall<br/>Competition in the Tourism Industry 213<br/>Images and Marketing 216<br/>The Marketing Dimension 218<br/>Marketing activity in the tourism<br/>industry 219<br/>Image Projection 221<br/>Image Transmission 223<br/>Marketing strategies 227<br/>Image Reception 228<br/>Consequences of Demand-Supply Image Mismatch<br/>231<br/>The Way Forward 233
650 ## - SUBJECT
Keyword	Tourism -- Hospitality -- Events Tourism
856 ## - ONLINE RESOURCES
url	http://www.tandfebooks.com/isbn/9780203068595
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	e-Books

Holdings
Home library	Current library	Accession number	Koha item type
Central Library, Sikkim University	Central Library, Sikkim University	E-517	e-Books