An introduction to social media marketing/ (Record no. 186683)
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000 -LEADER | |
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fixed length control field | 00359nam a2200133Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780415856164 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | CUS |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.872 |
Item number | CHA/I |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Charlesworth, Alan. |
245 #3 - TITLE STATEMENT | |
Title | An introduction to social media marketing/ |
Statement of responsibility, etc. | Alan Charlesworth. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | London: |
Name of publisher, distributor, etc. | Routlege, |
Date of publication, distribution, etc. | 2015. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xix, 228 p. ; |
Dimensions | 25 cm. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | 1. Social Media: the what, why and how <br/><br/>2. Who uses what?<br/><br/>3. Social media and the digital transformation<br/><br/>4. Ownership and measurement<br/><br/>5. Social service and support<br/><br/>6. Social Customer Relationship Management <br/><br/>7. Social media monitoring for market intelligence <br/><br/>8. Introduction <br/><br/>9. Management and staff<br/><br/>10. Viral Marketing and influencers <br/><br/>11. Blogging <br/><br/>12. Consumer reviews <br/><br/>13. Social networking and online communities <br/><br/>14. Social sharing<br/><br/>15. Social service and support<br/><br/>16. Real-time social media marketing <br/><br/>17. Event social media marketing <br/><br/>18. Online public relations and reputation management <br/><br/>19. Advertising on social media <br/><br/>20. Epilogue |
650 ## - SUBJECT | |
Keyword | Social media--Economic aspects |
650 ## - SUBJECT | |
Keyword | Internet marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | General Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
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Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 658.872 CHA/I | P41697 | 29/08/2016 | General Books |