Legends in marketing: Philip Kotler/ (Record no. 186640)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00325nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8132105192 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SHE/L |
| 245 #0 - TITLE STATEMENT | |
| Title | Legends in marketing: Philip Kotler/ |
| Statement of responsibility, etc. | series editor, Jagdish N. Sheth ; volume editor, William L. Wikie. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 9 v. (xxxi, 343 p.) : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 440 ## - SERIES | |
| Title | (Legends in marketing) |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | V. 1. Marketing theory and orientations --<br/>v. 2. Analytical marketing --<br/>v. 3. Creating and managing the product mix --<br/>v. 4. Improving the role and practice of marketing --<br/>v. 5. Strategic marketing --<br/>v. 6. Globalization and international marketing competition --<br/>v. 7. Marketing in the new economy --<br/>v. 8. Broadening the concept and applications of marketing --<br/>v. 9. The social and ethical side of marketing.<br/><br/>1. Broadening the concept of marketing (with Sidney J. Levy) --<br/>2. Marketing education for the 1970s --<br/>3. Beyond marketing : the furthering concept (with Sidney J. Levy) --<br/>4. Education problems and marketing (with Bernard Dubois) --<br/>5. Third sector management-the role of marketing (with Michael Murray) --<br/>6. Applying marketing theory to college admissions --<br/>7. The market for personal growth services (with Lenore Borzak) --<br/>8. Educational packagers : a modest proposal --<br/>9. Marketing and public relations : should they be partners or rivals? (with William Mindak) --<br/>10. marketing : a definition for community colleges (with Leslie A. Goldgehn) --<br/>11. Strategic planning for higher education (with Patrick E. Murphy) --<br/>12. Business marketing for political candidates (with Neil Kotler) --<br/>13. "Dream" vacations : the booming market for designed experiences --<br/>14. How to set the hospital's marketing budget --<br/>15. Broadening the concept of marketing still further : the megamarketing concept --<br/>16. The marketing of Parochial Schooling Modeled as an exchange process (with Bruce Wrenn) --<br/>17. What does it mean for pastors to adopt a market orientation? (with Bruce Wrenn, Norman Shawchuck, and Gustave Rath) --<br/>18. How the arts can prosper through strategic collaborations (with Joanne Scheff) --<br/>19. Crisis in the arts : the marketing response (with Joanne Scheff) --<br/>20. The marketing of leadership --<br/>21. Political marketing : generating effective candidates, campaigns, and causes (with Neil Kotler) --<br/>22. Can museums be all things to all people? : Missions, goals, and marketing's role (with Neil Kotler) --<br/>23. Alleviating poverty : a macro/micro marketing perspective (with Ned Roberto and Tony Leisner) --<br/>24. Marketing in the public sector : the final frontier (with Nancy R. Lee) --<br/>25. Being known or being one of many : the need for brand management for business-to-business (B2B) companies (with Waldemar Pfoertsch) --<br/>26. Philip Kotler as provocateur, agent, and champion / Alan R. andreasen --<br/>27. Social marketing : some social and marketing reflections / Gerald Zaltman --<br/>28. Philip Kotler, my friend and colleague / Sidney J. Levy --<br/>29. The role played by the broadening of marketing movement in the history of marketing thought. |
| 650 ## - SUBJECT | |
| Keyword | Marketing |
| 650 ## - SUBJECT | |
| Keyword | Marketing research |
| 650 ## - SUBJECT | |
| Keyword | Kotler, Philip |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N., ed. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wikie, William L., ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection Type | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Reference Collection | Central Library, Sikkim University | Central Library, Sikkim University | Reference | 29/08/2016 | v.8 | 658.8 SHE/L | P41654 | 23/09/2022 | Reference Books |