Legends in marketing: Philip Kotler/ (Record no. 186636)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00325nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8132105192 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SHE/L |
| 245 #0 - TITLE STATEMENT | |
| Title | Legends in marketing: Philip Kotler/ |
| Statement of responsibility, etc. | series editor, Jagdish N. Sheth ; volume editor, Tim Ambler. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 9 v. (xxxviii, 225 p.) : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 440 ## - SERIES | |
| Title | (Legends in marketing) |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | V. 1. Marketing theory and orientations --<br/>v. 2. Analytical marketing --<br/>v. 3. Creating and managing the product mix --<br/>v. 4. Improving the role and practice of marketing --<br/>v. 5. Strategic marketing --<br/>v. 6. Globalization and international marketing competition --<br/>v. 7. Marketing in the new economy --<br/>v. 8. Broadening the concept and applications of marketing --<br/>v. 9. The social and ethical side of marketing.<br/><br/>1. Diagnosing the marketing takeover --<br/>2. It's time to cut down on advertising waste (with Fred C. Allvine and Paul N. Bloom) --<br/>3. Marketing professional services (with Richard A. Connor, Jr.) --<br/>4. The marketing audit comes of age (with William Gregor and William Rodgers) --<br/>5. From sales obsession to marketing effectiveness --<br/>6. Marketing's drive to maturity --<br/>7. The future marketing manager --<br/>8. The marketing planning process (with Karen F.A. Fox) --<br/>9. A framwork of marketing image management (with Howard Barich) --<br/>10. Turbo marketing through time compression (with Paul J. Stonich) --<br/>11. Auditing the marketing function (with William H. Rodgers and Gerard A. Osborne) --<br/>12. Boards should tune in to corporate marketing programs --<br/>13. The marketing consultant (with Robert Spekman) --<br/>14. A three-part plan for upgrading your marketing department for new challenges --<br/>15. Ending the war between sales and marketing (with Neil Rackham and Suj Krishnaswamy) --<br/>16. What CEOs need to know and do about marketing (with John C. Westman) --<br/>17. Marketing : the unappreciated workhorse --<br/>18. Rethinking the chain : make marketing leaner, faster and better (with Robert Shaw) --<br/>19. Kotler, marketing, and me / Patrick Barwise --<br/>20. Philip is everywhere / Hugh Davidson --<br/>21. Philip Kotler : the great marketing generalist / Winston Fletcher. |
| 650 ## - SUBJECT | |
| Keyword | Marketing |
| 650 ## - SUBJECT | |
| Keyword | Marketing research |
| 650 ## - SUBJECT | |
| Keyword | Kotler, Philip |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N., ed. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ambler, Tim, ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection Type | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Reference Collection | Central Library, Sikkim University | Central Library, Sikkim University | Reference | 29/08/2016 | v.4 | 658.8 SHE/L | P41650 | 23/09/2022 | Reference Books |