Legends in marketing. Yoram (Jerry) Wind/ (Record no. 186632)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00340nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132110033 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SHE/L |
| 245 #0 - TITLE STATEMENT | |
| Title | Legends in marketing. Yoram (Jerry) Wind/ |
| Statement of responsibility, etc. | series editor, Jagdish N. Sheth ; volume editor, Grorge S. Day. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 8 v. (xxix, 358 p.) : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 440 ## - SERIES | |
| Title | (Legends in marketing) |
| 500 ## - GENERAL NOTE | |
| General note | Volume 1. Organizational Buying Behavior --<br/>Volume 2. Consumer Behavior --<br/>Volume 3. Product and New Product Management --<br/>Volume 4. Marketing Strategy --<br/>Volume 5. Market Segmentation --<br/>Volume 6. Global Marketing --<br/>Volume 7. Marketing Research and Modeling --<br/>Volume 8. The Future of Marketing. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Volume 8: The Future of Marketing<br/>Volume Introduction: Jerry Wind on the Future of Marketing-Tracing the Evolution of His Thinking - George S. Day Perspectives on Marketing's Role in the OrganizationThe Marketing Concept Revisited: A Decade Recap of Its Development and Meaning (with Thomas F. Schutte)Marketing and the Other Business FunctionsThe Marketing ChallengeSymbiotic Innovation: Getting the Most Out of Collaboration (with Robert J. Thomas)Marketing Oriented Strategic Planning ModelsOn the Identification of Frontier Issues in Multinational Marketing (with Howard Perlmutter)The Ten Commandments of Marketing Forces for ChangeMarketing in the Year 2000The Challenge of Digital Marketing (with Vijay Mahajan)Challenging the Mental Models of MarketingDon't Walk In, Just Log In! Electronic Markets and What They Mean for Marketing (with Arvind Rangaswamy)Significant Issues for the Future: Some Additional Perspectives (with Blair Little, Knut Holt, Derek E. Till and Christopher A. Voss)The Customer's Demands (with Jeremy Main) Rethinking the Role of MarketingA Plan to Invent the Marketing We Need TodayRethinking Marketing: Peter Drucker's ChallengeIs Marketing Academia Losing Its Way? (with David J. Reibstein and George Day)Absorbing the Customer (with Jeremy Main)The 5 C's of Convergence Marketing (with Vijay Mahajan and Robert E. Gunther)Portfolio Orchestration: Towards a New Advertising Model (with Catherine Gardner)Toward a New Marketing Paradigm Perspectives of Other ScholarsJerry Wind: A Renaissance Man - Philip KotlerJerry Wind on the Future of Marketing - David J. ReibsteinThe Fox or the Hedgehog? - Frederick E. Webster Jr.George S. Day Interviews Yoram (Jerry) Wind |
| 650 ## - SUBJECT | |
| Keyword | Marketing |
| 650 ## - SUBJECT | |
| Keyword | Marketing research |
| 650 ## - SUBJECT | |
| Keyword | Consumer behavior |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N., ed. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Day, George S., ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection Type | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Reference Collection | Central Library, Sikkim University | Central Library, Sikkim University | Reference | 29/08/2016 | v.8 | 658.8 SHE/L | P41646 | 23/09/2022 | Reference Books |