Legends in marketing. Yoram (Jerry) Wind/ (Record no. 186629)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00340nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132110033 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SHE/L |
| 245 #0 - TITLE STATEMENT | |
| Title | Legends in marketing. Yoram (Jerry) Wind/ |
| Statement of responsibility, etc. | series editor, Jagdish N. Sheth ; volume editor, David R. Bell. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 8 v. (xxxiii, 400 p.) : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 440 ## - SERIES | |
| Title | (Legends in marketing) |
| 500 ## - GENERAL NOTE | |
| General note | Volume 1. Organizational Buying Behavior --<br/>Volume 2. Consumer Behavior --<br/>Volume 3. Product and New Product Management --<br/>Volume 4. Marketing Strategy --<br/>Volume 5. Market Segmentation --<br/>Volume 6. Global Marketing --<br/>Volume 7. Marketing Research and Modeling --<br/>Volume 8. The Future of Marketing. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Volume 5: Market Segmentation<br/>Volume Introduction: Yoram Wind-Research on Market Segmentation - David R. Bell Segmentation Strategy as a Driver of Business StrategyInterproduct Household Loyalty to Brands (with Ronald E. Frank)Going to Market: New Twists for Some Old TricksIssues and Advances in Segmentation ResearchRisk Return Approach to Product Portfolio Strategy (with Richard N. Cardozo) Segmentation Analytics and Implementation of Segmentation SchemesA New Procedure for Concept EvaluationAnalytic Hierarchy Process for Generation and Evaluation of Marketing Mix Strategies (with Elizabeth F. Dunn)Product-Marketing Planning Models: Concepts, Techniques, and Needed DevelopmentA Model for the Analysis of Asymmetric Data in Marketing Research (with Richard A. Harshman, Paul E. Green and Margaret E. Lundy)An Empirical Comparison of Standardized Portfolio Models (with Vijay Mahajan and Donald J. Swire) Segmentation as a General PrincipleImplications for Marketing Management of the Buyclass Framework (with Patrick J. Robinson)An Organizational Buying Behavior Model (with Frederick E. Webster)Implications for Marketing Strategy (with Frederick E. Webster)Toward Empirical Generalizations on Industrial Market Segmentation (with Robert J. Thomas)Industrial Product Diffusion by Market Segment (with Thomas S. Robertson and Cynthia Fraser)Market Segmentation (with David R. Bell) Customer-Driven Segmentation and Self-Selection to Segments of OneCustomerization: The Next Revolution in Mass Customization (with Arvind Rangaswamy)The Centaur Awakens (with Vijay Mahajan and Robert Gunther)Convergence Marketing Strategies (with Vijay Mahajan and Robert Gunther)A Marketing Perspective for Competitive StrategyGot Emotional Product Positioning? There's More to Positioning Than Just Features and Benefits (with Vijay Mahajan) Perspectives of Other ScholarsJerry Wind, Market Segmentation, and Marketing - Jehoshua EliashbergA Tribute to Jerry Wind - Sunil GuptaJerry Wind, B2B Segmentation, and the Ten Commandments Syndrome - Gary LilienDavid R. Bell Interviews Yoram 'Jerry' WindSegmentation Strategy as Business Strategy: Implementation, Context, and Trends |
| 650 ## - SUBJECT | |
| Keyword | Marketing |
| 650 ## - SUBJECT | |
| Keyword | Marketing research |
| 650 ## - SUBJECT | |
| Keyword | Consumer behavior |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N., ed. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bell, David R., ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection Type | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Reference Collection | Central Library, Sikkim University | Central Library, Sikkim University | Reference | 29/08/2016 | v.5 | 658.8 SHE/L | P41643 | 23/09/2022 | Reference Books |