Legends in marketing. Yoram (Jerry) Wind/ (Record no. 186626)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00340nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132110033 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SHE/L |
| 245 #0 - TITLE STATEMENT | |
| Title | Legends in marketing. Yoram (Jerry) Wind/ |
| Statement of responsibility, etc. | series editor, Jagdish N. Sheth ; volume editor, Barbara E. Kahn and Robert J. Meyer. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 8 v. (xxxiii, 301 p.) : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 440 ## - SERIES | |
| Title | (Legends in marketing) |
| 500 ## - GENERAL NOTE | |
| General note | Volume 1. Organizational Buying Behavior --<br/>Volume 2. Consumer Behavior --<br/>Volume 3. Product and New Product Management --<br/>Volume 4. Marketing Strategy --<br/>Volume 5. Market Segmentation --<br/>Volume 6. Global Marketing --<br/>Volume 7. Marketing Research and Modeling --<br/>Volume 8. The Future of Marketing. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Volume 2: Consumer Behavior<br/>Volume Introduction: Yoram Wind-Research on Consumer Behavior - Barbara E. Kahn and Robert J. Meyer <br/>The Study of Individual Differences in Behavior Based on Psychographic and Lifestyle Measures<br/>Incongruency of Socioeconomic Variables and Buying Behavior<br/>Life Style Analysis: A New Approach<br/>A Note on Measurement of Social-Psychological Belief Systems (with Paul E. Green and Arun K. Jain)Some Conceptual, Measurement, and Analytical Problems in Life Style Research (with Paul Green)<br/>On the Usage of "Modified" Personality Trait Measures in Consumer Research (with Kathryn E.A. Villani)<br/>Reflections on Creativity and Relevance of Consumer Research <br/>The Study of Relations among Preference Measures and Methods<br/>A Comparison of Three Brand Evaluation Procedures (with Joseph Denny and Arthur Cunningham)<br/>On the Measurement of Purchase Data: Surveys versus Purchase Diaries (with David Lerner)<br/>Intentions to Buy as Predictors of Buying Behavior (with Susan P. Douglas)<br/>On the Relationship between Knowledge and Preference (with Michael DeVita) <br/>The Study of Choice Processes for Menus and Product Bundles<br/>Consumer Menu Preference: An Application of Additive Conjoint Measurement (with Paul E. Green and Arun K. Jain)<br/>Benefit Bundle Analysis (with Paul E. Green and Arun K. Jain)<br/>Courtyard by Marriott: Designing a Hotel Facility with Consumer-based Marketing Models (with Paul E. Green, Douglas Shifflet and Marsha Scarbrough)<br/>Preference Measurement of Item Collections (with Paul E. Green and Arun K. Jain) <br/>The Study of Social Influence and Group Decision Making<br/>Multiperson Influence and Usage Occasions as Determinants of Brand Choice<br/>On the Interface Between Organizational and Consumer Buying Behavior<br/>Examining Family Role and Authority Patterns: Two Methodological Issues (with Susan P. Douglas)Sociology of Consumption and Trade-off Models in Consumer Public Policy (with Francesco M. Nicosia)Preference of Relevant Others and Individual Choice Models<br/>Francis S. Bournes's 'Retrospective Comment' on 'Group Influence in Marketing <br/>Perspectives of Other Scholars<br/>Jerry Wind: Mentoring a Doctoral Student in Consumer Behavior - John DeightonDr. Jerry Wind: The Professor I Knew - Arun K. JainJerry Wind: My Colleague at Wharton - David SchmittleinBarbara E. Kahn and Robert J. Meyer Interview Yoram (Jerry) Wind |
| 650 ## - SUBJECT | |
| Keyword | Consumer behavior |
| 650 ## - SUBJECT | |
| Keyword | Marketing |
| 650 ## - SUBJECT | |
| Keyword | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N., ed. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kahn, Barbara E., ed. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Meyer, Robert J., ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection Type | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Reference Collection | Central Library, Sikkim University | Central Library, Sikkim University | Reference | 29/08/2016 | v.2 | 658.8 SHE/L | P41640 | 23/09/2022 | Reference Books |