MARC details
000 -LEADER |
fixed length control field |
00335nam a2200133Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9788132105183 (set) |
040 ## - CATALOGING SOURCE |
Transcribing agency |
CUS |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.80092 |
Item number |
SHE/L |
245 #0 - TITLE STATEMENT |
Title |
Legends in marketing: Kent B. Monroe/ |
Statement of responsibility, etc. |
series editor, Jagdish N. Sheth ; volume editors, Monika Kukar-Kinney, Nancy M. Ridgway. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
New Delhi: |
Name of publisher, distributor, etc. |
Sage, |
Date of publication, distribution, etc. |
2011. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
7 v. (xxxiii, 342 p.) : |
Other physical details |
ill. ; |
Dimensions |
25 cm. |
440 ## - SERIES |
Title |
(Legends in marketing) |
500 ## - GENERAL NOTE |
General note |
V. 1. Processing of price information / volume editor, Chezy Offir ; contributors, Vicki G. Morwitz, Eesha Sharma, Russell S. Winer --<br/>v. 2. Comparative price advertising / volume editor, Albert J. Della Bitta ; contributors, Edward A. Blair, Larry D. Compeau, Ram Krishnan --<br/>v. 3. The price-quality-value relationship / volume editors, Dhruv Grewal, Anne L. Roggeveen ; contributors, Akshay R. Rao, Joel E. Urbany, Valarie A. Zeithami --<br/>v. 4. Price fairness / volume editor, Lan Xia ; contributors, Lisa E. Bolton, Margaret C. Campbell, Sarah Maxwell --<br/>v. 5. Research in consumer behavior / volume editors, Monika Kukar-Kinney, Nancy M. Ridgway ; contributors, Sharon E. Beatty, Elizabeth C. Hirschman, Madhu Viswanathan --<br/>v. 6. Models, theory, and methods / volume editor, Tridib Mazumdar ; contributors, S.P. Raj, Russell S. Winer --<br/>v. 7. Pricing management and practice / volume editor, Manjit S. Yadav ; contributors, Ruth N. Bolton, Joseph P. Guiltinan, Gerald Smith. |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
1. Consumer Buying Behavior<br/>2. Information Acquisition<br/>3. Other Topics in Consumer Behavior<br/>4. Perspectives of Other Scholars<br/>5. Monika Kukar-Kinney and Nancy M. Ridgway Interview Kent Monroe |
650 ## - SUBJECT |
Keyword |
Marketing |
650 ## - SUBJECT |
Keyword |
Pricing |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Sheth, Jagdish N., ed. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kukar-Kinney, Monika, ed. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ridgway, Nancy M., ed. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Reference Books |