Social marketing: influencing behaviors for good/ (Record no. 186122)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00393nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1412956471 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT/S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 #0 - TITLE STATEMENT | |
| Title | Social marketing: influencing behaviors for good/ |
| Statement of responsibility, etc. | Philip Kotler, Nancy R. Lee. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Los Angeles: |
| Name of publisher, distributor, etc. | Sage Publications, |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 444 p. ; |
| Dimensions | 23 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1 Understanding social marketing:Defining social marketing; Steps in the strategic marketing planning process; Discovering keys to success <br/><br/>2 Analyzing the social marketing environment: Determining research needs and options; Mapping the internal and external environments <br/><br/>3 Establishing target audiences, objectives, and goals: Selecting target markets; Setting objectives and goals; Deepening your understanding of the target market and the competition <br/><br/>4 Developing social marketing strategies: Crafting a desired positioning; Product, creating a product platform; Price, determining monetary and nonmonetary incentives and disincentives; Place, making access convenient and pleasant; Promotion, deciding on messages, messengers, and creative strategies; Promotion, selecting communication channels <br/><br/>5 Managing social marketing programs: Developing a plan for monitoring and evaluation; Establishing budgets and finding funding; Creating an implementation plan and sustaining behavior<br/><br/>6 Appendixes: Social marketing planning worksheets; Social marketing resources. |
| 650 ## - SUBJECT | |
| Keyword | Social marketing |
| 650 ## - SUBJECT | |
| Keyword | Behavior modification |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lee, Nancy R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 658.8 KOT/S | P41136 | 26/07/2017 | 26/07/2017 | General Books |