Marketing Research: Concepts, Practices, and Cases (Record no. 1857)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01564cam a22002294a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220823163310.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220823b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780195676969 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0195676963 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 381.072 |
| Item number | EAS/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Easwaran, Sunanda |
| 9 (RLIN) | 12366 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Research: Concepts, Practices, and Cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Oxford ; |
| -- | New York : |
| Name of publisher, distributor, etc. | Oxford University Press, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 605 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. Introduction to Marketing Research<br/>Nature and Scope of Marketing Research<br/>The Role of Research in Marketing<br/>Practical Tips for Researchers<br/><br/>Chapter 2. Planning for Marketing Research<br/>Stages in Planning Marketing Research<br/>Types of Research<br/>Types and Sources of Data<br/>Experimentation<br/>Interview Techniques<br/>Sampling<br/>Designing Questionnaires and Interview Guides<br/>Building Attitude Exploration into Questionnaires<br/><br/>Chapter 3. Implementing Research: Quantitative Surveys<br/>Fieldwork, Data Editing, Tabulation, and the Basic Concepts of Analysis<br/>Specific Techniques for Analysis of Data<br/>Computer Based Techniques of Data Analysis<br/><br/>Chapter 4. Qualitative Research and its Implementation<br/>Qualitative Research<br/>Qualitative Research Methodology<br/>Analysis and Interpretation of Qualitative Research Data<br/><br/>Chapter 5. Getting Meaning Out of Data and its Application |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 9 (RLIN) | 12368 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research -- Case studies. |
| 9 (RLIN) | 12369 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Singh, Sharmila J. |
| 9 (RLIN) | 12367 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 01/06/2016 | 1 | 381.072 EAS/M | P18694 | 10/07/2018 | 10/07/2018 | 01/06/2016 | General Books | ||||
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 01/06/2016 | 1 | 381.072 EAS/M | P18695 | 10/07/2018 | 10/07/2018 | 01/06/2016 | General Books | ||||
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 2 | 381.072 EAS/M | P18693 | 16/08/2018 | 16/08/2018 | 29/08/2016 | General Books |