Normal view MARC view ISBD view

Controversies in contemporary advertising/ (Record no. 185512)

MARC details
000 -LEADER
fixed length control field	00392nam a2200145Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	1452261075
040 ## - CATALOGING SOURCE
Transcribing agency	CUS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	SHE/C
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Sheehan,Kim Bartel
245 #0 - TITLE STATEMENT
Title	Controversies in contemporary advertising/
250 ## - EDITION STATEMENT
Edition statement	2nd.ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	New Delhi:
Name of publisher, distributor, etc.	SAGE Publications, Inc,
Date of publication, distribution, etc.	2014.
300 ## - PHYSICAL DESCRIPTION
Extent	xvii, 311 p.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	1. Advertising, its supporters, and its critics --<br/>an approach to advertising and ethics --<br/>Advertising's role in society --<br/>Economic role --<br/>Information role --<br/>Entertainment role --<br/>Role of critics in society --<br/>Types of advertising criticism --<br/>Case study : Groupon --<br/>2. Living in a consumer culture --<br/>Advertising : informational and transformational --<br/>Advertising and brands --<br/>Branding --<br/>Globalization, advertising, and meaning --<br/>Active and passive consumers --<br/>Consumers and manipulation --<br/>Case study : McDonald's --<br/>3. Advertising and the media : changes and challenges --<br/>Global media landscape --<br/>Vertical integration --<br/>horizontal integration --<br/>Blurring content lines --<br/>Influence of the Internet --<br/>Advertisers' challenges an concerns --<br/>Case study : Converse and CGM --<br/>4. How advertising is regulated : government and industry --<br/>Advertising regulation in content --<br/>Advertising and freedom of speech --<br/>First Amendment protection of advertising in the United States --<br/>False and deceptive advertising --<br/>Advertising self-regulation --<br/>Case study : Hyland Auto Sales --<br/>5. Beyond subliminal : the pervasiveness of persuasion --<br/>Persuasive content and subliminal messages --<br/>Product placement --<br/>Product placement in film --<br/>Product placement in television --<br/>Advertising and editorials --<br/>Intended effects --<br/>The Von Restorff effect --<br/>Unintended effects --<br/>Case study : green product placement --<br/>6. Advertising choices : influences of stereotypes and taste --<br/>Stereotypes in advertising --<br/>How stereotypes work --<br/>Cultivation theory --<br/>Social identity theory --<br/>Expectancy theory --<br/>Sensitivity, taste, and advertising --<br/>Choices in advertising --<br/>Case study : aspirational messages in China --<br/>7. Gender and advertising : how gender shapes meaning --<br/>Gender and information processing --<br/>Gender and stereotypes --<br/>Role portrayals --<br/>Beauty stereotypes --<br/>Decorative and sexual stereotypes --<br/>Role-product congruity --<br/>The theory that sex sells --<br/>Objectification --<br/>Advertising's responsibilities to men and women --<br/>Case study : Seventeen Magazine --<br/>8. Advertising and race : examining the melting pot --<br/>Minorities in the United States --<br/>Marketing and advertising to minorities --<br/>Portrayals of ethnic groups --<br/>Assimilation and acculturation --<br/>Marginalization and invisibility --<br/>False perceptions of diversity --<br/>Fetishization --<br/>Advertising, minorities, and the future --<br/>Case study : Fair & Lovely --<br/>9. Advertising and age, sexual orientation, and ability : marginalized or mainstreamed? --<br/>Advertising and elders --<br/>Person with disabilities --<br/>Lesbian, gay, transgender, and bisexual populations --<br/>Invisible populations --<br/>Case study : Liberty Mutual. 10. Children and advertising : emerging consumers, problematic strategies --<br/>Children as consumers --<br/>Children as brands --<br/>Children as vulnerable consumers --<br/>Children, advertising, and the learning process --<br/>Social learning theory --<br/>Media as curriculum --<br/>Regulation of advertising directed to children --<br/>Criticism of advertising directed to children --<br/>Case study : should sodas be taxed? --<br/>11. Advertising controversial products : bans and beliefs --<br/>Nature of controversial products --<br/>Rite-of-passage products --<br/>Sexually oriented products --<br/>Company philosophy --<br/>Ban or not to ban advertising of controversial categories? --<br/>Freedom of speech --<br/>Approaches to controversial advertising --<br/>Temperance or moderation messages --<br/>Warning labels --<br/>Content restriction --<br/>Tax issues --<br/>Case study : advertising guns --<br/>12. Tobacco and alcohol advertising : industries in flux --<br/>Regulation of tobacco and alcohol advertising --<br/>Criticisms of tobacco and alcohol advertising --<br/>Case study : tobacco and LGBT consumers --<br/>13. Advertising prescription drugs : healthy tactics or risky propositions? --<br/>Types of DTC advertising --<br/>Guidelines for DTC brand advertising --<br/>Creation of distrust --<br/>Case study : EpiPen and the FDA --<br/>14. Political advertising : do "we the people" still matter? --<br/>Definitions of political advertising --<br/>Freedom of speech and political advertising --<br/>Process of political advertising --<br/>The future --<br/>Free airtime --<br/>Regulate the Internet? --<br/>Public financing of campaigns --<br/>Longer spots --<br/>Codes of conduct --<br/>Case study : broadcasting disclosures of political advertising --<br/>15. Socially responsible advertising : does a brand have a conscience? --<br/>Corporate images and values --<br/>Socially responsible advertising --<br/>Increase in socially responsible messages --<br/>Increased interest in causes --<br/>Stakeholder concerns --<br/>Creating socially responsible advertising --<br/>Relevance --<br/>Clarity --<br/>Demonstrate caring --<br/>Assess commitment --<br/>Balance of cause and company --<br/>Provide solutions --<br/>Track results --<br/>Case study : greengrocers --<br/>16. Online advertising : the ever-evolving landscape --<br/>Brief history of the Internet --<br/>Internet today --<br/>Global medium --<br/>Interactive medium --<br/>Lightly regulated medium --<br/>Influential medium --<br/>Ubiquitous medium --<br/>Current challenges --<br/>Context issues --<br/>Data collection and privacy --<br/>Copyright issues --<br/>Transparency --<br/>Crowdsourcing --<br/>Case study : behavioral targeting --<br/>17. Advertising : being ethical advertisers in a challenging age --<br/>Becoming authentic --<br/>Agencies and advertising --<br/>Case study : a personal brand
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	General Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Full call number	Accession number	Date last seen	Koha item type
				Central Library, Sikkim University	Central Library, Sikkim University	General Book Section	29/08/2016	659.1 SHE/C	P40524	29/08/2016	General Books