Audience research methodologies: between innovation and consolidation/ (Record no. 185364)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00402nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415827355 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23072 |
| Item number | PAT/A |
| 245 #0 - TITLE STATEMENT | |
| Title | Audience research methodologies: between innovation and consolidation/ |
| Statement of responsibility, etc. | Edited by Geoffroy Patriarche |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii,256p. : |
| Dimensions | 24cm. |
| 440 ## - SERIES | |
| Title | Routledge studies in European communication research and education, 2 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction Geoffroy Patriarche, Helena Bilandzic, Jakob Linaa Jensen and Jelena Jurisic <br/>Part I: Audience Research Methods Between Diversification and Integration <br/>1. Audience Conceiving among Journalists: Integrating Social-Organizational Analysis and Cultural Analysis through Ethnography Igor Vobic<br/>2. Audience Research Methods: Facing the Challenges of Transforming Audiences Miguel Vicente-Marino <br/>3. Triangulation as a Way to Validate and Deepen the Knowledge about User Behavior: A Comparison between Questionnaires, Diaries and Traffic Measurements Olle Findahl, Christina Lagerstedt and Andreas Aurelius <br/>Part II: Bridging the Gap between the Researched and the Researcher <br/>4. Participatory Design as an Innovative Approach to Research on Young Audiences Christine W. Wijnen and Sascha Trultzsch <br/>5. Researching Audience Participation in Museums: A Multi-Method and Multi-Site Interventionist Approach Pille Pruulmann-Vengerfeldt, Taavi Tatsi, Pille Runnel and Agnes Aljas <br/>6. Researching Ethnic Minority Groups as Audiences: Implementing Culturally Appropriate Research Strategies Marta Cola and Manuel Mauri Brusa <br/>Part III: Studying Online Social Networks <br/>7. Exploring the Potential of Creative Research for the Study of Imagined Audiences: A Case tudy of Estonian Students' Sketches on the Typical Facebook Users Andra Siibak and Maria Murumaa-Mengel <br/>8. Analyzing Online Social Networks from a User Perspective: A Quantitative-Qualitative Framework Jakob Linaa Jensen and Anne Scott Sorensen <br/>9. Virtual Shadowing, Online Ethnographies and Social Networking Studies Nicoletta Vittadini and Francesca Pasquali <br/>Part IV: Web 2.0 Technologies as Research Tools <br/>10. Digging the Web: Promises and Challenges of Using Web 2.0 Tools for Audience Research Matthias R. Hastall and Freya Sukalla <br/>11. Twitter and Social TV: Microblogging as a New Approach to Audience Research Klaus Bredl, Christine Ketzer, Julia Hunniger and Jane Fleischer <br/>12. An Evaluation of the Potential of Web 2.0 APIs for Social Research Cedric Courtois and Peter Mechant <br/>Part V: Conclusion <br/>13. Audiences, Audiences Everywhere - Measured, Interpreted, and Imagined Klaus Bruhn Jensen |
| 650 ## - SUBJECT | |
| Keyword | Audience (Media). |
| 650 ## - SUBJECT | |
| Keyword | Research methodology. |
| 650 ## - SUBJECT | |
| Keyword | Mass media. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Patriache, Geoffroy ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 302.23072 PAT/A | P40376 | 05/02/2020 | 05/02/2020 | General Books |