Services marketing/ (Record no. 1837)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00356nam a2200157 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131732250 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 381 |
| Item number | RAO/S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rao, K. Rama Mohana |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing/ |
| Statement of responsibility, etc. | K. Rama Mohana Rao |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Chennai: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiv, 546 pages |
| Other physical details | ill. |
| Dimensions | 26 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to Services Marketing 1<br/><br/>Core Concepts 22<br/><br/>Introduction 23<br/><br/>p Database Marketing 38<br/><br/>The Marketing Environment 42<br/><br/>Other Divisions of the Company 45<br/><br/>The Services Sector in the Indian Economy 59<br/><br/>WM Service Tax 69<br/><br/>Consumer Behaviour in Services 91<br/><br/>The Potential Market for a Host of Services 99<br/><br/>Marketing Information System and Research 117<br/><br/>g Information Technology and Marketing Information System 124<br/><br/>Services Strategy 149<br/><br/>Market Segmentation 169<br/><br/>g Technographic Segmentation 177<br/><br/>Competition Analysis and Strategies 184<br/><br/>Service Demand Management 199<br/><br/>Demand Variations 205<br/><br/>HI Top 70 Predictions for the ITITeS Sector in India 214<br/><br/>The Service Product 219<br/><br/>Service Branding and Positioning 242<br/><br/>Physical Evidence 259<br/><br/>Pricing 275<br/><br/>Distribution 291<br/><br/>g Services eRetailing 301<br/><br/>Internal Marketing 308<br/><br/>External Marketing 327<br/><br/>Interactive Marketing 347<br/><br/>Service Quality Management 373<br/><br/>Service Quality Management 374<br/><br/>Service Failures and Recovery 396<br/><br/>Customer Relationship Management 414<br/><br/>g Market for eCRM 434<br/><br/>International Marketing of Services 440<br/><br/>Consumer Protection in Services 459<br/><br/>g National Consumer Disputes Redressal Commission 471<br/><br/>gj Disruption of Services by Illegal Strikes 478<br/><br/>Services Marketing in India 487<br/><br/>Pricing 500<br/><br/>Marketing of Educational Services 508<br/><br/>Kaya Skin Clinicsn 523<br/><br/>Restructuring for Growth 525<br/><br/>McDonalds in India 527<br/><br/>Subways Marketing Strategy in India 531<br/><br/>Service with a Difference 535<br/> |
| 650 ## - SUBJECT | |
| Keyword | Service industries--Marketing |
| 650 ## - SUBJECT | |
| Keyword | Marketing |
| 650 ## - SUBJECT | |
| Keyword | Customer services |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 01/06/2016 | 381 RAO/S | P18800 | 10/07/2018 | 10/07/2018 | General Books |