Media literacy/ (Record no. 177419)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00351nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781452206257 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| Item number | POT/M |
| 245 #0 - TITLE STATEMENT | |
| Title | Media literacy/ |
| Statement of responsibility, etc. | Potter, W. James |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Los Angeles: |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 121 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART 1. INTRODUCTIONChapter 1: Living in the Message-Saturated WorldChapter 2: Media Literacy Approach<br/>PART 2. AUDIENCEChapter 3: Individual PerspectiveChapter 4: Industry Perspective on AudienceChapter 5: Children as a Special Audience<br/>PART 3. INDUSTRYChapter 6: Development of the Mass Media IndustriesChapter 7: The Economic GameChapter 8: The Current Picture<br/>PART 4. CONTENTChapter 9: Mass Media Content and RealityChapter 10: NewsChapter 11: EntertainmentChapter 12: AdvertisingChapter 13: Interactive Media<br/>PART 5. EFFECTSChapter 14: Proactive Perspective on Media EffectsChapter 15: Broadening Our Perspective on Media Effects<br/>PART 6. CONFRONTING THE ISSUESChapter 16: Who Owns and Controls the Mass Media?Chapter 17: PrivacyChapter 18: PiracyChapter 19: ViolenceChapter 20: Sports<br/>PART 7. THE SPRINGBOARDChapter 21: Personal Strategy for Increasing Media LiteracyChapter 22: Helping Others Increase Media LiteracyAppendix A: Profiles of the Mass Media IndustriesAppendix B: Examples of Mass Media EffectsAppendix C: Contacts |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | AC Sinha Collection |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 302.23 POT/M | P32422 | 14/07/2018 | 14/07/2018 | General Books |