Media analysis techniques/ (Record no. 176389)
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000 -LEADER | |
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fixed length control field | 00334nam a2200133Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788132110132 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | CUS |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 302.23 |
Item number | BER/M |
245 #0 - TITLE STATEMENT | |
Title | Media analysis techniques/ |
Statement of responsibility, etc. | Berger,Arthur Asa |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New Delhi: |
Name of publisher, distributor, etc. | Sage, |
Date of publication, distribution, etc. | 2012. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 260 |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | PART 1. TECHNIQUES OF INTERPRETATION<br/>1. Semiotic Analysis<br/>A Brief History of the Subject 3<br/>The Problem of Meaning 5<br/>Social Aspects of Semiotics: The Individual and Society 6<br/>Saussure on the Science of Semiology 7<br/>Signs 8<br/>Forms of Signs 11<br/>Signs and Advertising 12<br/>Material Culture 12<br/>Objects and Identity 13<br/>Activities and Performances 13<br/>Music and Sound Effects 14<br/>Signs and Truth 14<br/>Facial Expressions as Signs 15<br/>Hyperreality 16<br/>Language and Speaking 17<br/>Connotation and Denotation 18<br/>The Synchronic and the Diachronic 20<br/>Syntagmatic Analysis 22<br/>Paradigmatic Analysis 27<br/>Intertextuality 29<br/>Dialogical Theory 30<br/>Metaphor and Metonymy 31<br/>Codes 32<br/>Semiotics of the Television Medium 35<br/>Some Criticisms of Semiotic Analysis 37<br/>A Checklist for Semiotic Analysis of Television 37<br/>Study Questions and Topics for Discussion 38<br/>Annotated Bibliography 39<br/>2. Marxist Analysis<br/>Materialism 46<br/>The Base and the Superstructure 48<br/>False Consciousness and Ideology 49<br/>The Frankfurt School 51<br/>Class Conflict 52<br/>Alienation 55<br/>The Consumer Society 57<br/>John Berger on Advertising 60<br/>Bourgeois Fleroes 61<br/>Hegemony 62<br/>The Problem of Media Consolidation 65<br/>The Danger of Being Doctrinaire 66<br/>Grid-Group Analysis 68<br/>Marxist Criticism in the Postmodern World 70<br/>Study Questions and Topics for Discussion 71<br/>Annotated Bibliography 71<br/>3. Psychoanalytic Criticism<br/>The Unconscious 75<br/>Sexuality 78<br/>William A. Rossi on Sexual Aspects of the Foot and Shoe 79<br/>The Oedipus Complex 80<br/>On the Importance of Myth 83<br/>Id, Ego, and Superego 84<br/>The Structural Hypothesis Applied to Culture 86<br/>Symbols 87<br/>Defense Mechanisms 89<br/>Dreams 91<br/>Condensation and Displacement 93<br/>Aggression and Guilt 94<br/>Stereotypes and Aggressive Humor 96<br/>Freud and Beyond 97<br/>Jungian Psychoanalytic Theory 98<br/>Archetypes 98<br/>The Collective Unconscious 98<br/>The Myth of the Hero 99<br/>The Shadow Element in the Psyche 99<br/>The Anima and the Animus 100<br/>Psychoanalytic Analysis of Media: A Cautionary Note 101<br/>Study Questions and Topics for Discussion 102<br/>Annotated Bibliography 102<br/>4. Sociological Analysis<br/>Emile Durkheim on Our Social Nature 108<br/>Some Basic Concepts 110<br/>Alienation 110<br/>Anomie 110<br/>Bureaucracy 111<br/>Class (Socioeconomic) 111<br/>Culture 112<br/>Deviance 113<br/>Elites 114<br/>Ethnicity 114<br/>Functionalism 114<br/>Lifestyle 116<br/>Marginalization 116<br/>Mass Communication and Mass Media 117<br/>Mass Society 117<br/>Postmodernism 119<br/>Race 120<br/>Role (Social) 121<br/>Sex (Gender) 122<br/>Socialization 122<br/>Status 124<br/>Stereotypes 125<br/>Values 125<br/>Uses and Gratifications 126<br/>Genres and Formulas 133<br/>Content Analysis 135<br/>Leo Lowenthal on Content Analysis 135<br/>Study Questions and Topics for Discussion 138<br/>Annotated Bibliography 139<br/>PART II. APPLICATIONS<br/>5. Murderers on the Orient Express<br/>Organizing a Mystery 145<br/>Detectives as Semioticians 147<br/>Social and Political Dimensions 148<br/>Poirot as Revolutionary 149<br/>Study Questions and Topics for Discussion 151<br/>6. Seven Points on the Game of Football<br/>(And Some Interesting Statistics)<br/>Football Is a Game of Signs 153<br/>Instant Replay and the Modern Sensibility 154<br/>Football Socializes Us 155<br/>Statistics About Televised Football 157<br/>Why Baseball Is Boring 158<br/>Football as an Alternative to Religion 160<br/>The Marxist Perspective 161<br/>Football and the Psyche 162<br/>Concluding Remarks 164<br/>Study Questions and Topics for Discussion 165<br/>7. The Maiden With the Snake:<br/>Interpretations of a Print Advertisement<br/>Signs in Signs: A Primer on Applied Semiotics 167<br/>The Maiden in Paradise: A Case Study 169<br/>A Paradigmatic Analysis of the Fidji Advertisement 174<br/>Psychoanalytic Aspects of the Fidji Text 175<br/>An Aside on Moisturizers and Anxiety 176<br/>Final Comments on Perfume and Anxiety 177<br/>Study Questions and Topics for Discussion 178<br/>8. All-News Radio and the American Bourgeoisie<br/>News and Alienation 181<br/>News and Ruling-Class Ideology 183<br/>Commercials and Anxiety 184<br/>Caught in the Middle 184<br/>News From Internet and Social Media 185<br/>Study Questions and Topics for Discussion 186 .<br/>9. Video Games: A New Art Form<br/>Are Video Games an Art Form or a Medium? 192<br/>New Technologies and Video Games 193<br/>Janet Murray on Interactivity and Immersion 194<br/>Video Games and Addiction 195<br/>Video Games and the Problem of Violence 196<br/>Social and Physical Problems Caused by Video Games 197<br/>Video Games and Sexuality 198<br/>Conclusions 199<br/>Study Questions and Topics for Discussion 200<br/>10. Cell Phones, Social Media, and the Problem of Identity<br/>An Epiphany 202<br/>Media Use by 8- to 18-Year-Olds 202<br/>Social Media 204<br/>A Psychoanalytic Perspective on Youth and Social Media 205<br/>The Cell Phone as Sign: A Semiotic Perspective 208<br/>Marxist Perspectives on Cell Phones 209<br/>Conclusions 210<br/>Study Questions and Topics for Discussion 211<br/>Epilogue: Shmoos and Analysis<br/>Study Questions and Topics for Discussion 214<br/>Appendix: Simulations, Activities, Games, and Exercises<br/>Anatomy of a Tale 217<br/>Paradigmatic Analysis 218<br/>A Levi-Straussian Analysis of Upstairs, Downstairs<br/>Steps in Playing Levi-Strauss 219<br/>Dream Analysis 220<br/>Writing a Therapeutic Fairy Tale 220<br/>Origin Tales 221<br/>Radio Scripts 222<br/>Television Narrative Analysis 222<br/>The Propp Game 223<br/>An Example 224<br/>Metaphors 224<br/>How to Play the Metaphor Game 225<br/>Things to Consider 226 ^<br/>Advertising Analysis 226<br/>Playing Aaron Wildavsky 227<br/>Textual Analysis 229<br/>Semiotic Analysis 229<br/>Marxist/Ideological Criticism 230<br/>Psychoanalytic Criticism 230<br/>Sociological Criticism 230 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | AC Sinha Collection |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 302.23 BER/M | P31389 | 14/07/2018 | 14/07/2018 | General Books |