Interest Marketing/ (Record no. 176334)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00367nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071188098 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | REA/I |
| 245 #0 - TITLE STATEMENT | |
| Title | Interest Marketing/ |
| Sub title | readings and online resources |
| Statement of responsibility, etc. | Richardson, Paul |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | McGraw Hill, |
| Date of publication, distribution, etc. | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 350p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to Internet marketing --<br/>Conceptual foundations of Internet marketing --<br/>Business-to-consumer Internet marketing --<br/>Shopping agents and consumer behavior --<br/>Internet marketing communications --<br/>Interactivity and community --<br/>Business-to-business Internet marketing --<br/>Internet marketing research --<br/>The Internet and international marketing --<br/>The Internet and public policy --<br/>The Internet and information economics |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | AC Sinha Collection |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 658.8 REA/I | P31334 | 29/08/2016 | General Books |