Public relations writing worktext: a practical guide for the profession/ (Record no. 171452)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00423nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415997539 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Item number | ZAP/P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zappala, Joseph M. |
| 245 #0 - TITLE STATEMENT | |
| Title | Public relations writing worktext: a practical guide for the profession/ |
| Statement of responsibility, etc. | Joseph M. Zappala |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 293 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I. An Introduction to the Basics1 What Is Public Relations Writing? What Is Public Relations? Types of Public Relations Writing Communication and the Public Relations Writer Persuasion and the Public Relations Writer 2ã ã Basics of Public Relations Writing Grammar Diversity, Bias, and Cultural Sensitivity Legal Issues Ethical Issues Rewriting and Proofreading 3ã ã The Public Relations ProcessThe Four PhasesResearch Planning Execution Evaluation Part II. Research4 ResearchSecondary ResearchPrimary ResearchInterviews Focus Groups Surveys Content AnalysisAdditional Primary Research III. Planning 5 Planning and Message DesignDeveloping the Message The Planning OutlineIV. Execution6ã ã News Releases Types of News Releases ComponentsBody of the Release Leads Localizing FormatsTiming Distribution 7ã Other Media FormatsMedia Alerts Media Pitches Public Relations Photos 8ã Backgrounders and FeaturesBackground Materials Features 9 New and Social MediaWeb SitesBlogsPromoting Your Online PresenceIntranets Wikis10ã ã Business CorrespondenceMemoranda Letters E-mail Voice Mail 11 Reports and ProposalsReports Proposals 12 Advocacy Writing Letters to the Editor Op-Ed Articles Position StatementsTalking Points and SpeechesPublic Service AnnouncementsPublic Relations Advertising 13 Promotional PublicationsNewslettersMagazinesE-zines BrochuresFliers and Posters V. Evaluation14ã ã Evaluation The Components of Public Relations Measurement AwarenessAcceptanceActionAppendix A Planning OutlineAppendix B ChecklistsAppendix C Special Events |
| 650 ## - SUBJECT | |
| Keyword | Public relations |
| 650 ## - SUBJECT | |
| Keyword | Business |
| 650 ## - SUBJECT | |
| Keyword | Business writing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 659.2 ZAP/P | P26432 | 23/06/2017 | 23/06/2017 | General Books |