Normal view MARC view ISBD view

Mixed media/ (Record no. 171108)

MARC details
000 -LEADER
fixed length control field	00411nam a2200145Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780805863215
040 ## - CATALOGING SOURCE
Transcribing agency	CUS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	175
Item number	BIV/M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Bivins,Thomas
245 #0 - TITLE STATEMENT
Title	Mixed media/
Sub title	moral distinctions in advertising,public relations,and journalism
Statement of responsibility, etc.	Thomas Bivins,
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	New York:
Name of publisher, distributor, etc.	Routledge,
Date of publication, distribution, etc.	2009.
300 ## - PHYSICAL DESCRIPTION
Extent	312 p.
Other physical details	PB
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	1 What is Media Ethics?<br/>Ethics and the Act of Communication 1<br/>Ethics or Morah? I<br/>The Media and Morality 2<br/>Moral Excuses 7<br/>Ccin Personal Ethics Become Pro/essional Ethics? 8<br/>Media Similarities; The Common Threads 9<br/>Media Differences: A Coat of Many Colors II<br/>Forming Ethical Standards for the Mass Media 15<br/>Can the Media be EthicaF 19<br/>2 Moral Claimants, Obligation, and Social Responsibility<br/>Relations/ii/js among Media and their Claimains 22<br/>Ethical Applications 24<br/>What Does it All Mean? 30<br/>3 The Media and Professionalism<br/>Central Features 31<br/>Secondary Features 32<br/>Are the Media Professions? 32<br/>The Professional-Client Relationship 38<br/>Codes 47<br/>Profession oersus Pro/essionalism; If It Wailcs like a Duck ... 54<br/>4 Theoretical Approaches to Ethics<br/>Wh)! Can't We All Be Right? The Dilemma of Relatioism 56<br/>Wh}i We Reason the Wa;y We Do 59<br/>Social Contract Theory 60<br/>77ie Argwment over Mean5 and Ends 66<br/>Non-consequential Ethical Theories 66<br/>Conseqttential Ethical Theories 71<br/>Virtue Ethics 76<br/>The Ethic of Care 80<br/>Free Speech Theories 86<br/>Liberty-limiting Principles 94<br/>Hoiv to Choose Applicable Theories 97<br/>5 A Checklist for Ethical Decision Making<br/>The Checlclisi JOO<br/>An Example 106<br/>What Does It All Mean.' Ill<br/>6 Meta-issues Across the Media<br/>To Tell the Truth 113<br/>Truth and the Act of Communication 115<br/>Can We Tell Truth From Fiction! 122<br/>Avoiding Harm 125<br/>What Does It All Mean! 133<br/>7 Meta-issues in Public Relations and Advertising<br/>What's the Difference between PR and Adiertising.' 135<br/>Public Relations, Advertising, and the First Amendment 13?<br/>Ethics and Persuasion 141<br/>Propaganda versits Persuasion 146<br/>What Does It Ail Mean! 151<br/>8 Ethics and Public Relations<br/>What is Public Relations! 152<br/>Ethical Approaches Specific to Public Relations 158<br/>Special Issues in Public Relations Ethics 167<br/>What Does It All Mean! 184<br/>9 Ethics and Advertising<br/>What Is Adi'crtising! 186<br/>Ethical Approaches Specific to Advertising 188<br/>Special Issues in Advertising Ethics 196<br/>Further Use of the Means-Ends Paradigm in Advertising 222<br/>W/uu Does It All Mean! 223<br/>10 Ethics in News Journalism<br/>Meta-issiiei in News Journalism 226<br/>Ethical Apfiroaches Sjjccific to News Journalism 239<br/>Sl}ecial Issues in Journalism Ethics 248<br/>What Does It All MeanI 271
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	General Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Full call number	Accession number	Date last seen	Date last checked out	Koha item type
				Central Library, Sikkim University	Central Library, Sikkim University	General Book Section	29/08/2016	175 BIV/M	P26087	14/07/2018	14/07/2018	General Books