Advertising management : (Record no. 165810)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01481nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131509128 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | GUI/A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | OGuinn, Thomas C. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising management : |
| Statement of responsibility, etc. | Thomas C. OGuinn, Chris T. Allen & Richard J. Semenik. |
| Sub title | with integrated brand promotion / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Cengage Learning, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 648 pages : CD ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Advertising management with integrated brand promotion, is different in that it explicity acknowledges that advertising and promotopm are all about brands. Brands can be goods or services, things or people (for example, political candidates, performers), and advertising and promotion are about markets projecting brands into the consciousness of consumers.<br/>This edition is also about taking a wider view of advertising and promotion. The truth these days is that any boundary between advertising and other forms of promotion os a pretty porous border. We acknowledge that point without making a big deal of it and without ignoring the fundamentals of the advertising and promotional processes. In fact, we have made it bery easy for instructors to cover what they want. We think that advertising and promotion should be discussed between the covers of the same book, just as their coordinated integration should occur in practice. |
| 650 ## - SUBJECT | |
| Keyword | Integrated Brand Promotion. |
| 650 ## - SUBJECT | |
| Keyword | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 659.1 GUI/A | P20737 | 29/08/2016 | General Books |