Life after the 30-second spot: (Record no. 165648)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00421nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471718378 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | JAF/L |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Joseph, Jaffe |
| 245 #0 - TITLE STATEMENT | |
| Title | Life after the 30-second spot: |
| Sub title | energize your brand with a bold mix of alternatives to traditional advertising / |
| Statement of responsibility, etc. | Joseph Jaffe. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Princeton, N.J. : |
| Name of publisher, distributor, etc. | Recording for the Blind & Dyslexic, |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 284 p. : ill. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Originally published: Hoboken, N.J. : John Wiley & Sons, ©2005. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The Problem -- The end of mass media -- What's eating the 30-second Commercial -- Mass Murder -- Is Advertising even the answer? -- The vicious cycle -- The end of the line -- A perfect storm is brewing -- The Solution: Re: think 4 fundamentals of marketing -- Re: think the changing consumer -- Re: think Branding -- Re: think Advertising (Make Advertising relevant again) -- Re: think the Agency (fix the agency mess) -- Approaches that are transforming the marketing and advertising games -- The Internet -- Gaming -- On-Demand -- Experiential -- Long Form -- Communal Marketing -- Consumer Generated -- Content -- Search -- Mobile, Music and things that make you go mmm -- Branded Entertainment. |
| 650 ## - SUBJECT | |
| Keyword | Advertising -- Psychological aspects. |
| 650 ## - SUBJECT | |
| Keyword | Customer relations. |
| 650 ## - SUBJECT | |
| Keyword | Target marketing. |
| 650 ## - SUBJECT | |
| Keyword | Advertising -- Technological innovations. |
| 650 ## - SUBJECT | |
| Keyword | Interactive marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 659.1 JAF/L | P20575 | 29/08/2016 | General Books |