Truth, lies, and advertising: the art of account planning/ (Record no. 165647)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01429cam a2200337 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780471189626 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471189626 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.111 |
| Item number | STE/T |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Steel, Jon. |
| 245 10 - TITLE STATEMENT | |
| Title | Truth, lies, and advertising: the art of account planning/ |
| Statement of responsibility, etc. | Jon Steel. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | c1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 298 p.: |
| Other physical details | ill.; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | "An Adweek book." |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 277-279) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | No Room for the Mouse: The Failure to Involve Consumers in Advertising Communication.<br/>Silent Partners: Account Planning and the New Consumer Alliance.<br/>The Blind Leading the Bland: Advertising Follows Research...in the Wrong Direction.<br/>Peeling the Onion: Uncovering the Truth and Stimulating Creative Ideas through Research.<br/>The Fisherman's Guide: The Importance of Creative Briefing.<br/>Ten Housewives in Des Moines: The Perils of Researching Rough Creative Ideas.<br/>Serendipity: "Got Milk?" Acknowledgments.<br/>Bibliography.<br/>Index.<br/>Credits. |
| 650 #0 - SUBJECT | |
| Keyword | Advertising campaigns |
| Geographic subdivision | United States |
| General subdivision | Planning. |
| 650 #0 - SUBJECT | |
| Keyword | Advertising |
| Geographic subdivision | United States. |
| 650 #0 - SUBJECT | |
| Keyword | Advertising agencies |
| General subdivision | Customer services |
| Geographic subdivision | United States. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 659.111 STE/T | P20574 | 29/08/2016 | General Books |