The effective use of market research: how to drive and focus better business decisions/ (Record no. 164609)
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000 -LEADER | |
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fixed length control field | 00424nam a2200145Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780749442002 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0749443219 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | CUS |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.83 |
Item number | BIR/E |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Birn, Robin |
245 #4 - TITLE STATEMENT | |
Title | The effective use of market research: how to drive and focus better business decisions/ |
Statement of responsibility, etc. | Robin J. Birn. |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | London: |
Name of publisher, distributor, etc. | Kogan page, |
Date of publication, distribution, etc. | 2004. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv, 226 p. |
Other physical details | 24 cm. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Key to making good decisions --<br/>Getting the information you really need --<br/>The best research techniques anyone can use --<br/>What to measure and how to measure it --<br/>You have the information, now use it --<br/>Making sure that the customers are happy --<br/>Tracking trends and changing decisions --<br/>Getting the most out of business relationships with research companies --<br/>Using research to grow your business. |
650 ## - SUBJECT | |
Keyword | Marketing research |
650 ## - SUBJECT | |
Keyword | Strategic planning |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | General Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
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Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 658.83 BIR/E | P19521 | 29/08/2016 | General Books |