The hidden persuaders/ (Record no. 164570)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02659cam a2200409 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780978843106 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 097884310X |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1019 |
| Item number | PAC/H |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Packard, Vance, |
| 245 14 - TITLE STATEMENT | |
| Title | The hidden persuaders/ |
| Statement of responsibility, etc. | Vance Packard ; with an introduction by Mark Crispin Miller. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Ig Publishing, |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 240 p.; |
| Dimensions | 21 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. The depth approach -- [pt. 1.] Persuading us as consumers -- 2. The trouble with people -- 3. So ad men become depth men -- 4. ...and the hooks are lowered -- 5. Self-images for everybody -- 6. RX for our secret distresses -- 7. Marketing eight hidden needs -- 8. The built-in sexual overtone -- 9. Back to the breast, and beyond -- 10. Babes in consumerland -- 11. Class and caste in the salesroom -- 12. Selling symbols to upward strivers -- 13. Cures for our hidden aversions -- 14. Coping with our pesky inner ear -- 15. The psycho-seduction of children -- 16. New frontiers for recruiting customers -- [pt. 2.] Persuading us as citizens -- 17. Politics and the image builders -- 18. Molding "team players" for free enterprise -- 19. The engineered yes -- 20. Care and feeding of positive thinkers -- 21. The packaged soul? -- [pt. 3.] In retrospect -- 22. The question of validity -- 23. The question of morality. |
| 650 #0 - SUBJECT | |
| Keyword | Advertising |
| General subdivision | Psychological aspects. |
| 650 #0 - SUBJECT | |
| Keyword | Consumers |
| General subdivision | Psychology. |
| 650 #0 - SUBJECT | |
| Keyword | Advertising, Political. |
| 650 #0 - SUBJECT | |
| Keyword | Propaganda. |
| 650 #0 - SUBJECT | |
| Keyword | Control (Psychology) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 659.1019 PAC/H | P19482 | 29/08/2016 | General Books |