Marketing management: global perspective, Indian context/ (Record no. 163886)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00388nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0230637290 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0230637299 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | RAM/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramaswamy, V. S. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management: global perspective, Indian context/ |
| Statement of responsibility, etc. | V.S. Ramaswamy and S. Namakumari. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi: |
| Name of publisher, distributor, etc. | Macmillan, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 872 p. |
| Other physical details | ill. |
| Dimensions | 27 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 4th edition of this book • Perspective, Centred on Value Enables the students learn marketing with a new orientation: Value Delivery is the crux of marketing; and marketing is to be defined and treated as a Value Delivering Process. Only a perspective centred on value can provide the needed practical direction for approaching and practising marketing the right way. • Curriculum Driven as well as Curriculum Driving A text is usually curriculum driven; in certain circumstances, it has to become curriculum driving, besides being curriculum driven. Such circumstances manifest today in the theatre of Marketing teaching in India. This latest edition meets this demand of the times. • The ‘Authentically Indian’ Text An ‘Indian text on Marketing’ is no big deal today. There are several such texts and the tribe is growing. But this is the most ‘Authentically Indian’ text. This is not an adapted version/patchwork of some texts created for a totally different student community. |
| 650 ## - SUBJECT | |
| Keyword | Marketing--Management |
| 650 ## - SUBJECT | |
| Keyword | India |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Namakumari, S |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 658.8 RAM/M | P18796 | 29/08/2016 | General Books |