The end of advertising as we know it/ (Record no. 163536)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01190cam a2200289 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471225819 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | ZYM/T |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zyman, Sergio. |
| 245 14 - TITLE STATEMENT | |
| Title | The end of advertising as we know it/ |
| Statement of responsibility, etc. | Sergio Zyman, with Armin Brott. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Hoboken, NJ : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 239 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. The First Casualty: How We Killed Traditional Advertising. <br/><br/>Chapter 2. Success Can Be Deadly--Don't Take Your Brand Awareness for Granted. <br/><br/>Chapter 3. Fish Where the Fish Are. <br/><br/>Chapter 4. Celebrity Endorsers, Spokespeople, and Icons: When to Use 'Em, When Not To. <br/><br/>Chapter 5. Packaging Matters: It's Your Last, Best Shot, So Make It a Good One. <br/><br/>Chapter 6. To Sponsor or Not to Sponsor: That Is the Question. <br/><br/>Chapter 7. Free Media--Your Best Friend or Your Worst Enemy. <br/><br/>Chapter 8. Making Your Employees Part of Your Message and Your Product. <br/><br/>Chapter 9. The Proof Is in the Pudding. <br/><br/>Chapter 10. Never Miss Another Opportunity. |
| 650 #0 - SUBJECT | |
| Keyword | Advertising. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brott, Armin |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 659.1 ZYM/T | P18446 | 11/03/2019 | 11/03/2019 | General Books |